Senior Manager, Integrated Marketing – Global Apparel & Accessories

This is a fully remote position, open to applicants in Arizona, +10 more states.

📋 Description

• Take charge of the global integrated marketing strategy for major seasonal narratives, product launches, and brand initiatives for Apparel & Accessories.

• Create clear, insight-driven creative and channel briefs; facilitate cross-functional briefings with internal Creative teams and agency partners.

• Develop global integrated go-to-market plans encompassing tease, launch, and sustain phases; provide comprehensive global toolkits for regional and channel teams.

• Collaborate with DTC, Wholesale, Digital, and Brand Communications to unify storytelling across owned, earned, and paid media touchpoints.

• Foster alignment among Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience.

• Implement global-to-local operational methods, lead critical gates and decision-making processes, and work alongside regional marketers to tailor plans for local calendars, channels, and cultural events.

• Establish success metrics and a global scorecard in conjunction with Analytics/Insights; track performance and consumer feedback across various regions.

• Gather insights from local markets and transform them into enhancements and recommendations for future seasons.

• Mentor and develop project teams into proficient 360 marketers; exemplify inclusive leadership and foster a culture of curiosity, accountability, and creative excellence.

• Collaborate with Marketing Operations to oversee project scope, timelines, and resources; ensure projects are completed on schedule and within budget.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (an MBA or advanced degree is a plus).

• 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within the consumer goods sector.

• At least 4 years of experience in marketing apparel and accessories, with a strong preference for performance apparel, footwear, or accessories.

• Demonstrated experience in leading integrated campaigns from inception to conclusion across various channels and markets.

• Proven success in influencing cross-functional partners and senior stakeholders within a matrixed global organization.

• Experience managing agencies and/or internal creative teams; adept at briefing and providing constructive feedback.

• Leadership experience (either direct or strong matrix leadership), with a history of nurturing talent and enhancing team capabilities.

• A strategic storyteller with keen consumer intuition, capable of translating insights into engaging narratives and campaign strategies.

• Strong project management skills and operational discipline; excels in fast-paced environments with tight deadlines and multiple workstreams.

• Exceptional written and verbal communication skills; a confident presenter who can simplify complex concepts and facilitate decision-making.

• High creative standards with the ability to align creative ambitions with business realities.

• Analytical proficiency—comfortable utilizing performance data to assess outcomes and propose actions.

• Collaborative, optimistic, and solution-focused; quickly builds trust and leads through influence.

🏝️ Benefits

• Competitive Pay and Bonuses

• Financial Planning and Wellbeing

• Time Away from Work

• Extras, Discounts, and Perks

• Growth and Development Opportunities

• Health and Wellness Programs