Senior Manager, Integrated Demand Generation, Account-Based Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Director of Demand Generation to create a comprehensive new-logo demand strategy.

• Convert company objectives into quarterly campaign themes, target demographics, account strategies, offers, channel roles, and activation plans.

• Manage a portfolio of key campaigns, recommending expansion, redesign, suspension, or retirement as necessary.

• Identify demand gaps and develop coordinated responses utilizing the marketing mix.

• Oversee the account-based marketing framework, including 1:1, 1:few, and scalable account initiatives.

• Establish criteria for target accounts, tiers, investment levels, and collaborative activation plans with the Sales team.

• Prioritize accounts based on ICP fit, intent, engagement, opportunity history, and potential.

• Create coordinated account journeys and repeatable account strategies.

• Lead the planning of quarterly campaigns and produce campaign briefs.

• Coordinate efforts across paid media, lifecycle and email marketing, webinars, events, content, Product Marketing, Corporate Communications, Sales, and SDR contributions.

• Ensure consistent buyer journeys from awareness and engagement to substantive sales conversations.

• Establish campaign milestones, decision points, and readiness requirements for launches.

• Conduct campaign retrospectives and develop repeatable playbooks.

• Create vertical go-to-market plans in conjunction with Product Marketing and Sales.

• Define strategies for seller activation and equip Sales and SDR teams with account context, messaging, content, outreach guidance, and timing.

• Set up feedback loops to monitor adoption, account coverage, follow-up, and opportunity outcomes.

• Analyze demand performance metrics, including account engagement, conversion rates, opportunity creation, pipeline quality, velocity, and program efficiency.

• Collaborate with Revenue Operations and Marketing Operations on reporting, audience implementation, attribution, and measurement.

• Diagnose performance issues and suggest modifications to audience targeting, messaging, offers, channel mix, seller activation, or investment strategies.

• Present insights and recommendations to Marketing and go-to-market leadership teams.

• Foster a test-and-learn environment that enhances campaign decision-making.

⛳️ Requirements

• 8+ years of experience in B2B marketing, with significant responsibility in demand generation, integrated campaigns, growth marketing, or account-based marketing.

• Proven track record of marketing B2B SaaS or other complex solutions within a consultative, multi-stakeholder sales process.

• Demonstrated ability to develop integrated campaign strategies that connect audience targeting, messaging, channels, seller activation, and measurable business outcomes.

• Extensive experience with account-based marketing, account tiering, intent signals, buying groups, and synchronized Marketing and Sales initiatives.

• Experience in creating vertical, industry, or segment-focused go-to-market programs.

• Strong analytical skills with the ability to translate performance data into strategic priorities and investment decisions.

• Exceptional communication, facilitation, briefing, and executive presentation skills.

• Ability to navigate complex work through influence within a distributed, cross-functional organization.

• Preferred: experience with 6Sense or similar account-intelligence platforms.

• Preferred: familiarity with Salesforce and Marketo data.

• Preferred: background in marketing environmental, health, safety, operational risk, compliance, industrial technology, or vertical SaaS solutions.

• Preferred: experience in marketing to industries such as manufacturing, construction, energy, utilities, mining, or other regulated and operationally complex sectors.

• Preferred: experience supporting commercial and strategic or enterprise sales initiatives.

• Preferred: experience utilizing AI tools for research, planning, analysis, and campaign development.

🏝️ Benefits

• Medical

• Dental

• Vision

• Flexible Spending Accounts

• PTO

• Paid and Floating Holidays

• 401k with Company match and immediate vesting

• Company-funded Life Insurance

• Employee Assistance Programs

• No-cost Mental Health Benefits

• Annual Bonus Opportunity of 15%