Senior Manager, Integrated Campaigns, ABX

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive, multi-channel marketing initiatives that enhance awareness, drive engagement, generate pipeline, and increase revenue.

• Develop campaign strategies that encompass digital, content, webinars, events, email, social media, partnerships, and outbound channels.

• Collaborate with Product Marketing to convert messaging, product launches, industry priorities, and thought leadership into impactful campaigns.

• Manage campaign calendars, timelines, execution plans, and performance metrics throughout the organization.

• Continuously refine campaigns based on insights from performance data, market trends, and business objectives.

• Spearhead the creation and implementation of ABX programs targeting strategic accounts and buying groups.

• Work closely with Sales leadership and SDR teams to determine target account segments, engagement strategies, and campaign focus.

• Design tailored account journeys utilizing digital channels, content, events, executive engagement, and sales strategies.

• Foster collaboration between marketing and sales regarding account engagement, pipeline progression, and revenue results.

• Assess account-level engagement, penetration within buying groups, pipeline influence, and account movement through the sales funnel.

• Partner with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to create synchronized campaign strategies.

• Ensure that campaign messaging, targeting, and execution are consistent across all customer-facing teams.

• Collaborate with Marketing Operations to establish campaign infrastructure, reporting structures, and attribution models.

• Provide executive visibility through regular campaign performance assessments and strategic suggestions.

• Set campaign KPIs and success metrics related to pipeline generation, account engagement, opportunity creation, and revenue impact.

• Evaluate campaign performance and buyer engagement trends to pinpoint areas for optimization.

• Track funnel conversion, campaign influence, and account progression metrics to enhance effectiveness.

• Deliver clear reporting and insights to stakeholders, emphasizing business impact and future investment recommendations.

• Develop scalable processes for campaign planning and execution.

• Create repeatable ABX frameworks and playbooks that can be adapted across segments and regions.

• Identify opportunities to enhance campaign efficiency, audience targeting, personalization, and overall performance.

• Promote operational excellence in campaign management, execution, and measurement.

⛳️ Requirements

• 8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, ideally in SaaS or technology sectors.

• Demonstrated success in developing and executing integrated marketing campaigns that produce measurable pipeline and revenue results.

• Practical experience in building and scaling ABM/ABX programs for enterprise and strategic accounts.

• Strong comprehension of multi-channel marketing including email, webinars, paid media, content syndication, events, social media, and outbound sales engagement.

• Experience collaborating closely with sales teams to align marketing initiatives with account and revenue objectives.

• Excellent analytical skills with the capability to convert performance data into actionable insights and strategic guidance.

• Familiarity with marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce).

• Strong project management and organizational abilities, adept at handling multiple complex initiatives concurrently.

• Outstanding communication, collaboration, and stakeholder management skills.

• Proven ability to balance strategic thinking with practical execution in a dynamic growth environment.

🏝️ Benefits

• Competitive compensation package including equity

• Comprehensive medical, dental, and vision insurance options

• Flexible Paid Time Off policy

• Additional time for recharging

• 401(k) retirement plan

• Quarterly Lifestyle Spending Account

• Monthly stipend for mobile and internet expenses

• Autonomy and agency in your role