Senior Manager, Growth Marketing Programs

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete campaign lifecycle from the initial brief to the final results — encompassing planning, building, launching, optimizing, and program-level reporting — while adhering to the strategic direction established by the Sr. Director and the operational frameworks managed by the Sr. Manager, Growth Marketing Operations.

• Design omnichannel campaign programs across various products (Ravenna, TADS, SSS, and CampusPay) tailored for different school segments (private, independent, and faith-based).

• Create and oversee the ongoing, school-calendar-driven demand motion.

• Develop and implement nurture tracks specific to segments based on school type, persona, and buying stage — including Admissions Directors, Business Office, Heads of School, and Financial Aid Officers.

• Manage the growth marketing content brief. Guide AI-assisted content production tools to generate campaign assets at scale.

• Direct budget strategies and maintain vendor relationships within your program portfolio.

• Collaborate with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution.

• Work together with Sales and SDR teams on creating campaign enablement content.

• Regularly update leadership on program performance, trends, and recommendations.

⛳️ Requirements

• 5–7 years of experience in B2B demand generation, campaign management, or growth marketing — preferably in SaaS or EdTech.

• Demonstrated success in building and managing multi-program campaign portfolios that generate measurable pipeline results.

• Required experience in K-12 education, enrollment management, admissions, or the independent school market — essential due to the specific nature of the enrollment calendar and the context it provides for ramp time.

• Familiarity with AI-assisted content production workflows — comfortable directing tools such as Jasper, ChatGPT, Canva, or similar for large-scale production.

• Strong grasp of multi-touch nurture strategies, lead scoring, and behavioral segmentation.

• Capability to follow strategic direction and execute independently, optimizing for impact and goal attainment.

• Proficient in HubSpot and Salesforce as a power user within a managed MarTech environment.

• Data-driven and collaborative approach to optimization — comfortable overseeing program-level reporting and partnering with the Ops Manager on attribution and infrastructure.

🏝️ Benefits

• Medical, Dental & Vision Benefits

• Flexible Planned Paid Time Off

• Generous Sick Leave

• Purpose-Driven Culture

• Work-Life Balance

• Passionate About Community Involvement

• Company Paid Parental Leave

• Company Paid Short Term Disability

• Remote Flexibility