Senior Manager, Growth Marketing

📋 Description

• Take charge of the growth strategy for each of our practices in collaboration with the Head of Marketing.

• Collaborate in the development of the onboarding plan for new practices and the ongoing strategy for current accounts.

• Create playbooks, establish KPIs, and ensure the team adheres to them across PPC, SEO, and email channels.

• Oversee senior-level client relationships.

• Conduct strategic reviews, present outcomes, and manage escalations.

• Lead a team of managers, strategists, and specialists across the three channels.

• Define success metrics at both the account and agency levels, including CAC, lead quality, organic traffic, email revenue, and retention.

• Own the narrative behind the data.

⛳️ Requirements

• 5 to 7 years of experience in growth or performance marketing, preferably with a blend of agency and in-house roles, particularly in healthcare or aesthetic-adjacent sectors.

• Direct, hands-on experience in all three channels. You have personally created campaigns, drafted briefs, troubleshot tracking issues, and launched email programs that generated revenue.

• Extensive knowledge of Google Ads, Meta Ads, and GA4. You have set up conversions, resolved attribution issues, and made data-driven bid strategy decisions.

• At least 3 years of experience in team management. You provide clear feedback, safeguard your team from turnover, and excel at coaching and development.

• You can effectively engage with a Head of Marketing and a surgeon, contribute to the plan, and turn discussions into actionable steps for your team.

• You can converse with a surgeon, articulate what’s functioning and what isn’t in straightforward language, and exit with a shared understanding of the next steps.

• This position must be based in the Chicago Metro area.

• Familiarity with HIPAA-related advertising regulations and the editorial sensitivities required for aesthetic and surgical content is a plus.

• Experience collaborating with global teams and clients is a plus.

• Background in supporting automation builds to develop products for teams is a plus.

🏝️ Benefits

• Every employee receives equity, aligning our interests in shared success.

• Opportunities for promotions and growth are boundless, driven solely by your performance and commitment to our core principles.

• Open communication and a solution-focused attitude are recognized and rewarded.

• We embrace change that simplifies processes and enhances outcomes for our stakeholders.

• We prioritize efficient results and people over processes, focusing exclusively on work that delivers the greatest value for our stakeholders.

• Accommodations for disabilities are available upon request throughout the recruitment process.