Senior Manager – Global Service Marketing

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Create and execute detailed marketing strategies for the core and value-added service offerings specifically designed for clinical customer segments.

• Work in partnership with regional marketing teams and empower local sales channels to enhance service attachment rates at and following the instrument sale.

• Collaborate with product management to ensure service offerings are aligned with and positioned to meet the needs of clinical customers in lab automation, microbiology, molecular diagnostics, liquid chromatography, and mass spectrometry solutions.

• Convert value propositions into impactful messaging, engaging marketing materials, and effective sales tools.

• Spearhead multi-channel campaigns to generate demand for platform service plans and value-added services, including training, compliance services, software implementation, and informatics solutions.

• Examine install base data, competitor service offerings, and market trends to pinpoint growth opportunities, segmentation strategies, and unaddressed customer needs.

• Collaborate with regional service delivery and global service excellence teams to expedite value capture initiatives.

⛳️ Requirements

• A Bachelor’s degree in marketing, business, science, or a related field is required.

• A minimum of 5 years’ experience in service marketing, aftermarket sales, or downstream marketing in the medical device, life sciences, or diagnostics sectors is required.

• Proven track record in driving service attachment, contract renewals, and creating value-based marketing campaigns is required.

• Knowledge of clinical laboratory workflows, regulatory requirements, and the diagnostics market is required.

• Proficiency with CRM and service management software is required.

• Experience in leading cross-functional projects within a matrix organization is necessary.

• Willingness to travel domestically and internationally as required is essential.

🏝️ Benefits

• Comprehensive Total Rewards program.

• Opportunities for rewards and recognition.

• Competitive compensation and benefits package.