Senior Manager, Global SEO, AEO

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Create and implement a comprehensive global SEO and AEO strategy that aligns with business objectives, digital transformation aims, and plans for market expansion.

• Keep abreast of industry trends, algorithm changes, and new answer engine technologies; experiment with innovative approaches.

• Collaborate with Marketing, IT, Product, Communications, and Regional teams to integrate SEO and AEO best practices.

• Lead enterprise-level technical SEO projects, encompassing site structure, schema markup, crawl optimization, international SEO, hreflang, localization, and Core Web Vitals.

• Direct content strategy to enhance organic visibility, featured snippets, and answer box placements.

• Manage keyword research, topic clustering, and content gap analysis for a global audience.

• Set KPIs, dashboards, and reporting frameworks; leverage analytics to evaluate performance and convey impact to executive leadership.

• Create global frameworks that empower regional markets to adopt SEO and AEO best practices.

• Ensure compliance of SEO and AEO activities with global privacy laws, brand standards, and accessibility guidelines.

• Offer feedback to global analytics and digital platform teams.

• Support broader initiatives of the Digital COE Team and undertake additional responsibilities as assigned.

• Exhibit the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, and Integrity & Accountability.

⛳️ Requirements

• Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or a related discipline.

• Over 6 years of progressive experience in SEO.

• A minimum of 2–3 years leading SEO initiatives in a large multinational organization or agency.

• Experience in managing direct reports or cross-functional teams.

• Excellent analytical and problem-solving abilities.

• Mastery of enterprise SEO tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, and Google Search Console.

• Demonstrated success in driving organic growth and innovation at scale, ideally in consumer products sectors.

• In-depth knowledge of technical SEO, content optimization, and the developing answer engine landscape.

• Experience managing extensive, multilingual, and multi-brand digital portfolios.

🏝️ Benefits

• Medical, dental, life, vision, and disability insurance.

• 401(k) plan.

• Employee Stock Purchase Plan.

• Paid time off, which includes vacation days, holidays, and personal days.

• Tuition reimbursement opportunities.

• Wellness program.

• Discounts on Stanley Black & Decker tools and products.

• Discount programs available for other vendors and partners.

• Opportunities for career advancement across various paths.

• Access to a digital learning portal, Lean Academy, and an online university.

• Certificates and specializations from prestigious colleges and universities.

• Engagement in volunteerism, contributing to the community, and sustainable business practices.