Senior Manager, Global Marketing – Tuberculosis & Infectious Disease

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Spearhead global marketing initiatives for the TB portfolio, encompassing new product launches and enhancement announcements.

• Formulate and implement launch strategies/packages, ensuring coherence with regional teams as well as commercial and product strategies.

• Propel the creation of impactful PR strategies, sales enablement resources, and training programs in collaboration with Commercial Operations, Marketing Communications, and Local Marketing.

• Oversee the development of integrated global campaigns for TB and infectious diseases, partnering with the Molecular Diagnostics organization to ensure a comprehensive company offering.

• Craft persuasive messaging frameworks tailored to specific customer segments and regional requirements.

• Produce complete campaign assets, which include support materials, digital content, and lead generation programs.

• Manage content strategy and execution across essential digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns.

• Create captivating content to enhance thought leadership, drive demand generation, and facilitate customer education.

• Coordinate the global clinical content strategy in partnership with medical and R&D teams.

• Set KPIs and metrics to assess campaign performance and marketing effectiveness.

⛳️ Requirements

• A Bachelor’s degree is required; an MBA or advanced degree is preferred.

• 7–10+ years of experience in global marketing, ideally within diagnostics, medical devices, or healthcare.

• Proven track record in product launches and the development of integrated marketing campaigns.

• Experience in TB, infectious diseases, or related clinical fields is highly preferred.

• Strong proficiency in digital marketing, demand generation, and content strategy.

• Established capability to translate intricate scientific information into clear and compelling messages.

• Experience operating across global markets, including emerging regions.

🏝️ Benefits

• Comprehensive Total Rewards program.

• Opportunities for reward and recognition.

• Health insurance coverage.

• Flexible work arrangements.

• Professional development opportunities.