Senior Manager, Global Digital Growth – Account-Based Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Spearhead the global paid media strategy encompassing search, paid social, display, video, account-based advertising, and new digital channels.

• Establish investment priorities across various audiences, regions, and programs to enhance pipeline, revenue impact, and marketing efficiency.

• Oversee 1:1 strategic account and 1:few ABM initiatives; create scalable frameworks, playbooks, and account-based strategies.

• Collaborate with Sales and BDR leadership on target-account priorities, campaign strategies, messaging, and follow-up actions.

• Manage relationships with global paid media agencies, ensuring strategic direction, performance expectations, and optimization priorities are met.

• Develop integrated buying-group programs spanning paid media, web, outbound, events, and lifecycle channels.

• Shape the Digital Growth and ABM technology roadmap, incorporating tools like Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI solutions.

• Define and monitor campaign performance, pipeline, revenue, customer expansion, and ROI; offer insights and recommendations to leadership.

• Create scalable processes and operational models, mentor team members, and enhance digital and ABM capabilities.

⛳️ Requirements

• Proven expertise in B2B marketing with extensive experience in digital demand generation, paid media, growth marketing, or Account-Based Marketing.

• Experience in building and scaling global or enterprise digital marketing programs that deliver measurable pipeline and revenue results.

• Strong background in developing and executing ABM strategies alongside Sales leadership and BDR teams.

• Experience in managing paid media agencies, large digital budgets, and performance across various channels, audiences, and regions.

• Strategic problem-solving skills; adept at formulating long-term visions, practical plans, priorities, and measurable initiatives.

• In-depth understanding of enterprise buying groups and engagement with technical, business, and executive audiences.

• Familiarity with Demandbase, Qualified, Salesforce, marketing automation platforms, analytics, and web-personalization tools.

• Data-driven mindset to connect marketing activities and investments to pipeline, revenue, customer growth, and business outcomes.

• Cross-functional leadership experience with a proven ability to align internal teams and external stakeholders.

• Knowledge of AI and emerging marketing technologies, with experience in leveraging tools to enhance research, personalization, efficiency, and campaign optimization.

• Exceptional communication and executive presentation skills; capable of distilling complex strategies and influencing senior stakeholders.

🏝️ Benefits

• Innovative Technology: Play a part in a leading low-code platform that is transforming industries on a global scale.

• Meaningful Work: Chance to impact customer success and contribute to a product that delivers real value.

• Professional Development: Opportunities for continuous learning and career advancement.

• A collaborative, agile, supportive, and inclusive work environment.

• Comprehensive health and wellness benefits.

• Eligibility for incentive compensation.