Senior Manager, GEO Strategy – AI Search Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and oversee Generative Engine Optimization (GEO) and off-page search initiatives.

• Establish programmatic GEO authority across academic and professional sectors.

• Ensure that institutional entities and brand authority are acknowledged in LLM knowledge bases and Knowledge Graphs.

• Manage multi-tiered publisher engagement and outreach strategies.

• Identify target websites and direct high-profile media opportunities to internal or client PR/communications teams.

• Conduct direct outreach to publications and educational portals.

• Evaluate sentiment across third-party websites, educational portals, and industry platforms.

• Identify and rectify inaccurate, outdated, or negative brand information through targeted outreach to publishers.

• Monitor, analyze, and report on AI visibility, sentiment, citation share, share-of-voice, and citation placement metrics.

• Utilize Profound, Ahrefs, and other enterprise platforms to assess AI search performance.

• Implement SEO and content marketing best practices in GEO initiatives and web projects.

• Optimize content for Retrieval-Augmented Generation (RAG) extraction and Information Gain.

• Collaborate with Content Marketing teams to address competitive content gaps and generate new content.

• Act as a GEO advocate across SEO, Affiliate, Product Marketing, Legal, Creative, Editorial, and Web teams.

• Leverage AI tools, prompts, Claude, Gemini, and Python scripts to streamline target discovery, sentiment categorization, and performance reporting with human oversight.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Communications, Information Technology, Computer Science, or a related field.

• At least 6 years of experience overseeing organic search (SEO), digital outreach, or content marketing strategies for multi-website portfolios.

• A minimum of 1 year of hands-on experience in Generative Engine Optimization (GEO) and AI search strategy.

• Proven experience in leading cross-functional project workflows and executing off-page outreach campaigns.

• Strong understanding of generative search, Large Language Model (LLM) retrieval mechanics, Retrieval-Augmented Generation (RAG) concepts, and entity-based SEO frameworks.

• Solid foundation in keyword research, search intent mapping, metadata, on-page optimizations, content marketing best practices, and internal link architecture.

• Advanced proficiency in Profound, Ahrefs, SEMrush, Google Search Console, Google Analytics 4, and Looker Studio.

• Demonstrated success in securing brand mentions, guest contributions, and high-authority citations across industry publications, news outlets, and specialized educational portals.

• Exceptional communication, stakeholder management, and critical thinking abilities.

• Capacity to translate complex AI search concepts into actionable business priorities for cross-functional teams.

• Preferred: experience in higher education or test preparation/professional licensure sectors.

• Preferred: functional knowledge of technical SEO components, including crawling infrastructure, JavaScript rendering, and structured data/JSON-LD schema.

🏝️ Benefits

• Remote work options provide a flexible work/life balance.

• Comprehensive Retirement Package with automatic enrollment in The Company Contribution Plan (8-10% annual company contribution based on tenure).

• Gift of Knowledge Program offers tuition assistance and significant discounts for employees and their immediate family members.

• Extensive health benefits with eligibility for new hires starting on day 1 of employment.

• Generous Paid Time Off that includes paid holidays, vacation, personal days, and sick leave.

• One designated volunteer day.

• One day dedicated to diversity and inclusion initiatives.