Senior Manager – Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the senior local marketing authority for a regional portfolio of Primrose Schools franchise locations.

• Offer strategic advice to Franchise Owners regarding local marketing strategies, channel selection, and investment distribution.

• Provide counsel on digital marketing, social media, community events, local advertising, public relations, referral generation, and grassroots engagement.

• Evaluate and approve yearly local marketing strategies.

• Monitor marketing expenditures to identify underinvestment, misallocated resources, and compliance issues.

• Deliver education, coaching, seasonal advice, consultations, group workshops, playbooks, and toolkits.

• Ensure that regional local marketing efforts align with brand standards, channel guidelines, and franchise agreement stipulations.

• Recognize and report non-compliance and brand-related risks.

• Assess local marketing effectiveness and link activities to inquiries, enrollment results, and competitive standing.

• Collaborate with paid media and internal experts to establish and enhance digital campaigns.

• Document and disseminate successful practices, trends, and market intelligence.

• Oversee the assigned Field Marketing Manager and enhance team capabilities.

• Direct special projects, pilot initiatives, and support for new school openings.

• Represent Local School Marketing in cross-departmental initiatives.

• Facilitate local marketing training through content creation and delivery.

⛳️ Requirements

• Over 10 years of marketing experience.

• Extensive expertise in local marketing, field marketing, franchise marketing, or multi-location brand environments.

• Proven experience advising business owners, operators, or franchisees while managing complex stakeholder dynamics.

• Familiarity with paid search, paid social, local SEO, Google Business Profile, social media, and offline local marketing strategies.

• Prior experience in a franchise system or multi-location retail, service, or consumer brand environment is highly desirable.

• Outstanding communication and relationship-building abilities.

• Strong business insight and analytical capabilities.

• Capacity to analyze data, recognize trends, and convert insights into actionable strategies.

• Proficient in leading initiatives, enhancing processes, and achieving results in a complex, distributed organization.

• Highly organized and self-motivated, with the ability to manage various priorities, stakeholders, and deadlines.

• Willing to travel frequently within the designated region.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• MBA or advanced degree is preferred.

• Authorized to work in the United States.

🏝️ Benefits

• Opportunity for commissions or bonuses based on individual and company performance.

• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School.

• Comprehensive health, dental, and vision insurance for full-time team members.

• 401k plan with company matching up to 3.5%.

• Company-sponsored life insurance.

• Employee Assistance Program available.

• Flexible work-from-home options.

• Paid family leave.

• On-site amenities including a fitness center, dry cleaning service, casual café, community bank, and car wash service.