Senior Manager, Field Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Create and implement a detailed regional field marketing strategy that aligns with sales objectives and enterprise account targets.

• Take ownership of quarterly pipeline goals sourced from field marketing, collaborating closely with regional sales leadership.

• Assist in crafting innovative executive experiences that embody our brand aspirations and stand out in unique ways.

• Direct the strategy, sourcing, and execution of all regional events, including VIP dinners, executive briefings, and local user groups.

• Oversee localized sponsorships and representation at regional industry chapters and partner events.

• Manage all aspects of regional logistics, including venue sourcing, contract negotiations, and onsite operations.

• Act as the primary marketing liaison for regional sales leadership, ensuring strong alignment on territory priorities.

• Provide local sales and SDR teams with tailored pre- and post-event outreach playbooks to enhance attendance and conversion rates.

• Establish rigorous post-event follow-up processes to guarantee smooth lead routing and swift pipeline conversion.

• Monitor and evaluate the ROI of each regional initiative, assessing pipeline impact, velocity, and customer acquisition costs.

• Collaborate with RevOps to ensure accurate lead data capture and multi-touch attribution in Salesforce.

• Manage the regional field marketing budget meticulously to ensure effective spending and resource allocation.

⛳️ Requirements

• 2-5 years of experience in B2B field marketing, regional marketing, or demand generation within an enterprise SaaS setting.

• Sales-aligned perspective: Demonstrated success in collaborating directly with sales teams to build pipeline and expedite localized deals.

• Commitment to execution: Strong project management abilities with the capacity to source, plan, and carry out multiple regional events concurrently.

• Analytical proficiency: Familiarity with essential marketing technologies (Salesforce, HubSpot) and linking field activities to revenue outcomes.

• High agility: Ability to excel in a fast-paced environment, making quick, data-driven decisions while working independently.

🏝️ Benefits

• Competitive salary and variable compensation or the range

• Equity

• Medical, dental, vision benefits

• 401k available