Senior Manager, Field & Influence Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and maintain a consistent schedule for analyst and consultant briefings.

• Manage external communications and relationships with industry press.

• Develop a targeted account marketing engine aligned with Sales’ objectives.

• Convert the capabilities of the modern banking platform into compelling product marketing narratives and focused campaigns.

• Create and manage the marketing technology framework for lead generation in named accounts.

• Oversee relationships with analysts and consultants, including briefings, rankings, evaluations, award submissions, and sentiment reporting.

• Direct the strategy for external communications, including drafting press releases and executive communications, cultivating relationships with reporters/editors, and assisting with crisis communications.

• Develop and execute marketing programs and campaigns targeted at named accounts.

• Collaborate with Sales on account-specific content, references, analyst mentions, peer introductions, and advocacy initiatives.

• Design campaign activations for conferences and roundtables, both pre- and post-event.

• Manage the marketing budget and coordinate with agency and freelance partners.

• Select, establish, and maintain CRM, ABM, and email/communications technologies.

• Monitor and report on marketing performance, including analyst sentiment, account engagement, press coverage, and pipeline impact.

• Lead and mentor the Events Manager.

• Enhance marketing workflows and operational processes.

• Incorporate AI tools into market research, audience insights, creative testing, performance analysis, and competitive intelligence efforts.

• Advocate for AI-driven platform capabilities and automation possibilities.

⛳️ Requirements

• 5 to 8 years of B2B marketing experience in a regulated, relationship-oriented, or long-sales-cycle environment.

• Background in fintech, banking technology, enterprise SaaS targeting executive buyers, insurance, or a related field.

• Proven track record of managing analyst relations and/or relationships with industry press.

• Experience in account-based marketing focused on a defined target list.

• Ability to function effectively as a marketing generalist.

• Excellent executive communication skills with experience in drafting materials for executive audiences.

• Cross-functional collaboration skills with Sales, Product, and Executive Leadership teams.

• Experience in selecting, implementing, or reconfiguring marketing technology, including CRM, ABM, and email/communications tools, is advantageous.

• Familiarity with marketing to bank or credit union executives, or similar risk-averse, board-governed buyers, is a plus.

• Knowledge of AI/agentic tools for content and marketing production is beneficial.

• Previous experience managing at least one direct report is a plus.

🏝️ Benefits

• Annual cash bonus and equity options based on role level and experience.

• Fully remote work opportunity.

• 401(k) retirement plan.

• Comprehensive insurance coverage including health, dental, and vision.

• Paid time off.