Senior Manager, Experiential Peer to Peer Engagement and Amplification

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement the U.S. peer-to-peer strategy through compelling, customer-focused experiences within the obesity portfolio.

• Convert approved brand and peer-to-peer priorities into creative experiences for healthcare professionals.

• Create concepts and execution strategies for live, virtual, congress, digital, social, mobile, and innovative engagement methods.

• Utilize customer insights and adult learning principles to tailor experience formats, environments, content, and interactions.

• Develop flexible experiences with defined learning objectives that align with the approved strategy.

• Collaborate with the Congress Peer-to-Peer Engagement Senior Manager to incorporate experiential concepts into congress initiatives.

• Work alongside commercial opinion leaders to design and implement experiential programs.

• Oversee the selection, preparation, briefing, and participation of opinion leaders.

• Create avenues for opinion leaders to engage through facilitated discussions, demonstrations, interactive content, and short-form videos.

• Formulate plans to extend peer-to-peer interactions using approved video, social media, digital, and other content formats.

• Manage content capture, adaptation, review, and distribution processes.

• Foster relationships with HCP Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and external agencies.

• Oversee agency and vendor partners, managing budgets, timelines, deliverables, and on-site or virtual execution from inception to closeout.

• Collaborate with Medical, Legal, and Regulatory reviewers to navigate programs and content through review pathways.

• Establish metrics for participation, engagement, learning, content reach, customer feedback, and execution quality.

• Analyze performance and customer feedback to inform future programs.

• Stay updated on new engagement formats, technologies, and customer behaviors to identify innovation opportunities.

⛳️ Requirements

• Doctorate degree with 2 years of marketing/sales experience, OR Master’s degree with 4 years of marketing/sales experience, OR Bachelor’s degree with 6 years of marketing/sales experience, OR Associate’s degree with 10 years of marketing/sales experience, OR High school diploma/GED with 12 years of marketing/sales experience.

• Experience in pharmaceutical, biotechnology, healthcare, or another regulated industry.

• Knowledge of Medical, Legal, and Regulatory review processes as well as congress operational requirements.

• Proven experience in developing metrics and reports that link event execution with customer engagement and business goals.

• Sponsorship for this position is not guaranteed.

🏝️ Benefits

• A comprehensive employee benefits package, which includes a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision insurance.

• Life and disability insurance coverage.

• Flexible spending accounts available.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.

• Opportunities for career development.

• Financial plans that support saving for retirement or other objectives.

• Work/life balance support offered.