Senior Manager, Digital Marketing – Content Strategy

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Collaborate with marketing leadership to formulate and implement SSA's go-to-market strategy.

• Ensure marketing initiatives are in line with organizational priorities, business development goals, partner needs, and growth prospects.

• Assist in the launch of new programs, services, partnerships, initiatives, and strategic campaigns.

• Create recommendations for audience targeting, channels, and content.

• Identify ways to enhance SSA's market position and competitive edge.

• Manage SSA's content strategy across digital platforms and marketing activities.

• Design annual and quarterly content strategies.

• Supervise the development of thought leadership, case studies, website content, newsletters, sales collateral, industry one-pagers, blogs, white papers, and other marketing materials.

• Oversee content calendars and publishing timelines.

• Maintain consistency in messaging, tone, voice, style, and brand identity.

• Implement content review and approval workflows, as well as maintain documentation of editorial standards.

• Evaluate major marketing assets prior to publication, production, or launch.

• Formulate and execute SEO strategies for search engines and AI-driven search experiences.

• Conduct keyword research, technical SEO assessments, and content optimization for SSA and partner websites.

• Monitor organic performance and suggest optimization opportunities.

• Utilize analytics tools to link digital activities to business results.

• Create dashboards and reports; analyze content performance, website engagement, search visibility, and audience behavior.

• Provide strategic insights based on performance metrics and market trends.

• Assist in quarterly business reviews and marketing planning.

• Lead, delegate, mentor, and develop members of the digital marketing team and contractors.

• Set expectations, goals, and performance benchmarks.

• Promote collaboration, accountability, continuous improvement, and enhanced marketing operations.

⛳️ Requirements

• 7+ years of experience in digital marketing, content marketing, brand marketing, or related areas.

• Proven experience in developing and executing go-to-market strategies.

• Demonstrated ability in content strategy and editorial planning for complex, multi-channel programs.

• Proficiency in leading cross-functional marketing initiatives and managing team members or contractors.

• Strong knowledge of SEO, website strategy, content optimization, and digital experience management.

• Familiarity with Google Analytics, Search Console, SEMrush, HubSpot, and similar marketing tools.

• Bachelor's degree preferred; equivalent education and demonstrated leadership experience will be considered.

• Exceptional written and verbal communication abilities.

• Capability to manage conflicting deadlines across multiple ongoing content and campaign efforts.

• Willingness to be available occasionally outside of standard hours to support launches, campaigns, or business reviews as necessary.

🏝️ Benefits

• $75 monthly allowance for cell phone expenses.

• Flex Time Off without accruals.

• Comprehensive Medical, Dental, Vision, Life Insurance, and additional voluntary benefits for you and your family; employee premiums apply.

• 401(k) plan with a 15% company match, eligible after one year of employment with 1,000 hours worked, subject to enrollment periods.

• Employer-sponsored Short-Term and Long-Term Disability coverage.

• Birthing Parent Plan: up to 6–8 weeks of fully paid leave.

• SSA Paid Benefit: up to 120 hours of paid leave for qualified reasons, including Parental Bonding and serious family medical conditions.

• Up to 5 days of Paid Bereavement Leave.

• On-Demand Pay Program.

• Meal Plan and Employee Discounts where applicable.

• Paid sick leave in accordance with applicable state and local laws.