Senior Manager, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid media strategy and creative direction across various digital acquisition channels.

• Spearhead the paid digital and social performance marketing strategy encompassing TikTok, Meta, Snapchat, YouTube, and other emerging platforms.

• Develop and implement continuous testing programs for social creative concepts, placements, and formats.

• Convert testing outcomes into a functional testing agenda for the wider team.

• Collaborate with content and product teams to synchronize brand, awareness, and conversion initiatives across paid, owned, and social channels.

• Oversee digital creative marketing expenditures and manage agency partnerships.

• Work closely with channel monitoring and content creators to ensure a seamless experience across owned and paid platforms.

• Enhance content discoverability in partnership with organic search and content teams.

• Optimize the end-to-end digital conversion process to minimize friction and reduce drop-off rates.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Statistics, or a related discipline.

• Over 7 years of experience in performance marketing, direct response, or growth marketing.

• Proven hands-on experience in paid digital channels, including Meta, TikTok, Snapchat, connected TV, and display advertising.

• Demonstrated ability to develop creative benchmarks and functional testing plans.

• In-depth knowledge of A/B and multivariate testing methodologies, including sample sizing, statistical significance, and test hygiene.

• Experience in directing creative concepts and managing digital creative production processes.

• Proven track record of collaboration across credit/risk, finance, product, legal, and compliance teams.

• Familiarity with tiered capital allocation and management of paid digital channel/media budgets.

• Knowledge of marketing KPI frameworks, including GRR, CTR, and NAB attribution.

• Expertise in conversion UX optimization, drop-off/abandonment analysis, and on-site nudge design.

• Proficient in SQL, Tableau or Looker Studio, and Google or Adobe Analytics.

• Must have the ability to work in the United States.

• Mission Lane does not provide employment authorization sponsorship for new applicants.

🏝️ Benefits

• Eligibility for an annual incentive program.

• Participation in the equity program.

• Paid time off benefits.

• 401(k) matching contributions.

• Monthly wellness stipend.

• Options for health insurance.

• Options for dental insurance.

• Options for vision insurance.

• Disability coverage available.

• Paid parental leave benefits.

• Flexible spending account for childcare and healthcare expenses.

• Life insurance options.

• A remote-first work environment.