Senior Manager, Demand Generation

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Establish the presence of Flashfood among enterprise grocery retailers across all buyer touchpoints.

• Create the annual B2B marketing strategy, setting priorities, investment focus areas, and campaign themes that align with revenue objectives.

• Gain an in-depth understanding of grocery retail decision-makers and continually enhance our engagement strategies.

• Collaborate with Revenue leadership to pinpoint market opportunities and strategic initiatives for growth.

• Serve as the bridge between Product Marketing, Sales, Partnerships, and Customer Success to maintain a cohesive market narrative.

• Design and implement targeted campaigns that drive engagement and generate leads from key retailer accounts.

• Develop account-based marketing programs that integrate paid media, email, and personalized outreach efforts.

• Create scalable methods for engaging senior retail decision-makers while executing a highly focused go-to-market strategy.

• Utilize buyer signals, intent data, and AI-driven workflows to uncover opportunities and launch campaigns.

• Regularly test, refine, and adapt programs according to performance metrics and business priorities.

• Oversee Flashfood's LinkedIn strategy, focusing on company presence, executive thought leadership, content promotion, and audience growth.

• Build a content strategy that enhances awareness, consideration, and accelerates deals throughout the buyer journey.

• Collaborate with Product Marketing to convert customer insights, product innovations, and industry trends into compelling narratives.

• Develop customer success stories, ROI-centric case studies, and proof points that illustrate tangible retailer outcomes.

• Identify chances to enhance Flashfood's presence in discussions surrounding grocery, retail technology, and sustainability.

• Direct Flashfood's event and field marketing strategy, which includes trade shows, retailer meetings, executive dinners, and industry events.

• Create initiatives that foster meaningful interactions with senior grocery leaders and support relationship-building throughout the sales process.

• Ensure that every event and engagement initiative has well-defined objectives, follow-up strategies, and measurable business results.

• Determine the key metrics and develop reporting that clearly links marketing activities to pipeline and revenue outcomes.

• Collaborate with RevOps to enhance attribution, lead management, and performance visibility throughout the funnel.

• Assess and adopt AI, automation, and emerging technologies that enhance operational efficiency and effectiveness.

• Provide actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance analytics.

• Promote a culture of experimentation, learning, and continual improvement.

⛳️ Requirements

• Over 5 years of experience in B2B demand generation, specifically targeting enterprise grocery, retail, or CPG accounts.

• Proven history of formulating strategy and making channel investment decisions.

• Demonstrated experience in campaign strategy and execution across various channels, including building, monitoring, and optimizing campaigns.

• Experience managing company strategy for trade shows, industry events, hosted dinners, and other initiatives.

• Strong background in content development, including campaign messaging, targeted emails, and event promotion.

• A strategic thinker with excellent communication skills, capable of clearly conveying plans to both marketing and sales teams.

• Genuine proficiency with AI tools for B2B marketing initiatives.

• A natural collaborator who keeps internal teams aligned and engaged with the B2B marketing strategy.

🏝️ Benefits

• Competitive salary, equity, and comprehensive benefits package.

• 100% remote work with flexibility and trust.

• Purpose-driven work that aims to reduce food waste and improve access to affordable food.

• A rapidly growing, collaborative team with ambitious goals.

• Genuine opportunities for career advancement.