Senior Manager, CRO, Site Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the CRO strategy, including test design and implementation for Essential Elements’ comprehensive digital experience, encompassing PDP, checkout, subscription processes, and post-purchase.

• Oversee and mentor two Ecommerce Specialists tasked with CRO initiatives across other brands in the portfolio.

• Establish the prioritization framework and quality standards for the full-funnel testing program across all brands.

• Ensure tests are meticulously designed, statistically robust, and focused on learning outcomes.

• Present reports on test outcomes, win rates, and funnel performance trends to inform strategic growth decisions.

• Create AI-driven workflows for variant generation, analysis, and operational efficiency.

• Collaborate with teams in Growth, Performance Creative, Analytics, and Development.

• Enhance conversion rates, subscription uptake, AOV, experimentation speed, win rate, learning capture, and the efficiency of testing production and analysis.

⛳️ Requirements

• 4–7 years of pertinent experience.

• Proven experience in executing high-volume site testing and growth initiatives at a DTC brand.

• Knowledge of brand-level funnel dynamics, landing-page design, conversion drivers, and effective test design.

• Player-coach mentality with both hands-on execution and experience in leading small teams.

• Strong analytical skills with regards to funnel data and test statistics.

• Capability to differentiate genuine results from noise and design tests that yield reliable answers.

• Proficiency in building scalable brand testing programs with clear prioritization and consistent quality.

• Ability to design and adapt AI-enabled workflows.

• Experience in cross-functional collaboration with Growth, Performance Creative, and Development teams.

• Experience in managing junior testers or analysts.

• Familiarity with site testing tools such as Optimizely, VWO, or Intelligems.

• Willingness to work West Coast (PST) hours until 4:30 PM PST.

• Preferred but not required: experience in supplements, wellness, beauty, or consumer subscription sectors.

• Preferred but not required: knowledge of subscription DTC funnels.

• Preferred but not required: experience with the Shopify platform.

🏝️ Benefits

• Comprehensive Medical, Dental, Vision, and Life insurance coverage.

• Fully remote work opportunities.

• Monthly work-from-home stipend.

• Generous Paid Time Off policy.

• Discounts on products.

• An outstanding team to collaborate with.