Senior Manager, Content Strategy

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Create and implement a comprehensive, multi-channel consumer content strategy that aligns with broader brand and business objectives, acting as the executive stakeholder and strategic leader of our brand podcast.

• Develop, manage, and share a centralized master content calendar to ensure visibility across functions, break down silos, and synchronize content releases with significant product launches and marketing initiatives.

• Lead the production of diverse content across written, video, and audio formats, with a strategic emphasis on growing the video content library while occasionally proposing and producing original works.

• Actively engage in writing and producing high-quality content personally, striking a balance between strategic oversight and hands-on execution.

• Guide and oversee a small, adaptive team of internal content writers and occasional external freelancers.

• Work collaboratively with Product, Customer Experience, and Lifecycle Marketing teams to enhance integrated marketing campaigns that foster awareness and drive conversions.

• Track, assess, and report on key performance indicators (KPIs) related to content effectiveness, such as traffic, engagement, retention, and conversion rates.

⛳️ Requirements

• A minimum of 6 years of experience in content strategy, information architecture, or content operations specifically within a DTC/B2C setting.

• At least 1-2 years of experience managing direct reports or contractors.

• Demonstrated experience in designing intricate, multi-channel editorial calendars and content matrices spanning written, video, and audio formats.

• Strong skills in stakeholder management.

• A willingness to explore and experiment with generative AI.

• A solid understanding of customer journey mapping, content management systems (CMS), and the influence of content architecture on SEO and user experience.

🏝️ Benefits

• Competitive Compensation & Total Rewards Incentives

• Comprehensive Healthcare Coverage

• Multiple 401(k) Savings Plan Options

• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)

• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off, and Paid Family Leave

• Disability, Life, and Long Term Care Insurance

• Tuition Reimbursement, Student Loan Repayment, and Training & Certification Support

• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)

• Caregiver and Mental Health Support Services