Content Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Independently build and oversee the content strategy and editorial calendar from start to finish.

• Create high-quality content for LinkedIn that aligns with our leadership's positioning.

• Oversee the production of long-form reports, whitepapers, and analytical articles focused on private markets and secondaries, coordinating with freelance researchers and writers while ensuring their work meets high standards.

• Collaborate with our in-house design team to enhance content through impactful infographics, GIFs, videos, and various other formats.

• Establish and manage a mailing list along with regular newsletters.

• Initiate and conduct a video interview series featuring industry counterparts.

• Develop content strategies that are directly linked to growth priorities and pipeline targets.

• Create sales enablement materials such as outreach emails, follow-ups, one-pagers, pitch support, and presentations.

• Monitor engagement and performance across channels, including reach, inbound interest, content consumption, and sales usage, providing clear reports to leadership.

• Create and refine lead scoring frameworks based on content engagement, website activity, and campaign interactions to prioritize prospects and enhance sales follow-up.

• Transform engagement signals into actionable insights by identifying warm leads and content insights for the sales team.

⛳️ Requirements

• 3–6 years of experience in content or marketing, preferably in private markets, PE/VC, financial services, or a similar B2B environment.

• Familiarity with private markets, PE, VC, secondaries, or fundamental investment concepts (preferred).

• Commercially savvy, with a clear understanding of how content drives deal flow and pipeline.

• Capable of balancing analytical depth with persuasive and accessible writing.

• Comfortable leading designers and freelancers; working knowledge of Figma is a plus.

• Self-sufficient, proactive, and confident in managing projects from inception to completion.

• Strong editing skills and meticulous attention to detail.

🏝️ Benefits

• Flexible work arrangements