Senior Manager, Content & Search Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead a team comprising content marketers, copywriters, and SEO specialists.

• Take ownership of search strategy and its execution in both SEO and AI answer engines.

• Develop, maintain, and optimize AI workflows related to research, content creation, and performance measurement.

• Establish the voice, tone, and editorial standards for all content.

• Manage content throughout the entire customer journey, which includes campaign creatives, thought leadership pieces, articles, and landing pages.

• Audit, refresh, retire, and rebuild existing published pages as necessary.

• Evaluate visibility across search and AI answer engines, utilizing performance and demand data to enhance outcomes.

• Oversee content distribution across various platforms including web, social media, paid advertisements, creative campaigns, and external platforms.

• Keep abreast of changes in search engines and answer engines, as well as shifts in buyer research behavior.

⛳️ Requirements

• A minimum of 8 years of experience in content marketing, search marketing, copywriting, creative strategy, or a combination thereof, including leadership of teams.

• Outstanding storytelling and editorial abilities.

• Knowledge of how Google and LLMs like ChatGPT locate, assess, and cite sources.

• A data-driven mindset regarding content priorities, messaging, and reporting on business impact.

• Proven experience in developing AI workflows without compromising quality.

• Familiarity with the limitations of AI tools and the scenarios where human judgment is essential.

• Strong leadership capabilities and experience in managing direct reports.

• Proficient in articulating a vision and securing buy-in from peers, leadership, and external partners.

• Excellent project management and organizational skills.

• A track record of successfully executing content programs on a large scale.

• Experience in B2B, SaaS, or technology sectors is advantageous.

• Must possess legal eligibility to work in the country of application without the need for sponsorship.

• Candidates must undergo pre-employment background screening, which includes a criminal record check.

🏝️ Benefits

• Fully remote-first work environment with flexible working arrangements.

• Comprehensive health and wellness benefits package.

• Retirement savings options available.

• Eligibility for two distinct bonus plans.

• Generous paid time off policy.

• Extensive medical and dental benefits tailored to your country of residence.

• New Hire Equipment Allowance.

• Monthly Flex Allowance.

• Opportunities for career advancement and internal mobility.

• Employee-led Diversity, Equity, and Inclusion programs.