Senior Manager, Channel Marketing – APAC

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Spearhead the development of channel strategies for the APAC region (excluding China), ensuring alignment of category sales and growth objectives with both internal sales teams and channel partners.

• Assess and identify key retail platform partners in each nation, prioritizing levels of engagement.

• Collaborate with headquarters and regional campaign teams to implement global campaigns and introduce new products within the channel.

• Partner with Country Sales Leads and local OEM/AIC partners to execute seasonal and monthly marketing campaigns with local retailers.

• Update and distribute marketing materials throughout the channel.

• Create and maintain marketing content and sales information in collaboration with product and creative teams to enhance sales conversions.

• Analyze product assortment, pricing strategies, and promotional effectiveness to optimize program results.

• Provide training to key regional retailers through guidelines and product training, including conducting train-the-trainer programs for local teams.

• Ensure compliance with branding standards by supplying branding guidelines to channel partners.

⛳️ Requirements

• Bachelor’s degree or equivalent experience; an MBA is preferred.

• A minimum of 12+ years of professional experience.

• 3–5 years of experience in a leading e-commerce company with a focus on merchandising and category management, or in a high-tech consumer electronics firm managing regional channel marketing.

• At least three years of experience in team management.

• Comprehensive knowledge of the gaming and PC/IT sectors.

• Familiarity with the APAC channel landscape and experience engaging with prominent retailers in APAC countries.

• Strong leadership abilities to plan and execute online and offline channel marketing initiatives in collaboration with country teams.

• Demonstrated project management capabilities.

• Excellent analytical skills for interpreting trends and data to make informed forecasts and assertions.

• Experience with Content Management Systems and Product Catalog Management.

• Ability to perform under pressure, prioritize tasks, and manage multiple programs and activities simultaneously.

• Capacity to work independently while collaborating with a remote manager and partners.

🏝️ Benefits

• Opportunity to lead strategic initiatives in a dynamic region.

• Collaborative work environment with a focus on innovation.

• Professional development and growth opportunities.

• Competitive compensation and benefits package.