Senior Manager, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead integrated brand marketing strategies that enhance brand awareness, engagement, consideration, preference, and reputation while aligning with institutional priorities and growth objectives.

• Take ownership of brand marketing roadmaps, campaign calendars, and annual planning activities, ensuring strategic alignment, prioritization, and efficient resource allocation across various initiatives.

• Oversee the creation and implementation of integrated brand campaigns across email, social media, paid media, paid search, web, and other marketing channels, collaborating with multiple stakeholders to provide a cohesive full-funnel audience experience that maximizes reach, engagement, and brand impact.

• Collaborate with internal creative teams, contractors, and agency partners to drive the creation of compelling brand messaging, proof points, narratives, and storytelling that effectively communicate DeVry's value proposition, differentiation, and impact.

• Manage the strategy and development of videos, testimonials, success stories, and other brand content that enhance DeVry's expertise, credibility, and market presence by highlighting the experiences and achievements of students, alumni, leadership, faculty, and partners.

• Establish success metrics, assess the effectiveness of campaign and brand marketing efforts, and utilize data-driven insights to optimize audience targeting, channel performance, and overall marketing outcomes, while informing future strategies, investment decisions, and recommendations to leadership.

• Monitor brand health, audience sentiment, awareness, consideration, preference, and perception while leveraging consumer insights, competitive intelligence, market research, and campaign performance data to uncover emerging trends, audience opportunities, and strategies that strengthen brand positioning and relevance.

• Act as a champion for the DeVry brand, ensuring consistency across messaging, voice, visual identity, brand standards, and audience experiences throughout all marketing touchpoints.

• Support and participate in DeVry’s annual commencement weekend events through brand activation efforts, campaign development, videos, testimonials, and on-site execution.

• Manage relationships with external agencies, contractors, production partners, and vendors, providing strategic direction, feedback, and oversight to ensure high-quality work, brand alignment, and strong performance.

⛳️ Requirements

• 8+ years of experience in brand marketing, integrated marketing, advertising, communications, or related fields.

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Proven ability to create brand and campaign strategies, translate business objectives into actionable marketing plans, leverage consumer and competitive insights, monitor brand health and audience perception metrics, and utilize performance data to drive optimization, decision-making, and measurable business results.

• Experience in leading projects, managing agency and contractor relationships, influencing stakeholders, and fostering alignment across cross-functional teams.

• Familiarity with project management and workflow tools such as Asana, Jira, Monday.com, Workfront, or similar platforms.

• Highly proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).

• Demonstrated ability to use AI-powered tools responsibly and effectively to boost productivity, research, ideation, campaign planning, content development, and workflow efficiency while maintaining quality, accuracy, compliance, and brand standards.

• Strong attention to detail and project management skills with the capacity to think strategically, lead creatively, collaborate across functions, solve problems, bring structure and clarity to complex workstreams, influence stakeholders, and consistently deliver high-quality, innovative work in a fast-paced environment.

🏝️ Benefits

• Comprehensive health insurance plans.

• Generous paid time off policies.

• Opportunities for professional development and growth.

• Collaborative and inclusive work environment.