Senior Manager, Brand & Content

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of brand strategy and development, including voice, narrative, visual identity, and brand standards. Ensure a consistent experience across all customer touchpoints.

• Lead a small, talented team consisting of two direct reports (Content Strategist and Creative Lead) and a freelance Video Production partner. Establish the editorial and creative benchmarks that all other initiatives align with.

• Manage the editorial and content calendar to integrate thought leadership, demand generation programs, product launches, and lifecycle initiatives. Ensure that produced content is effectively utilized.

• Take charge of PR and executive thought leadership directly: this includes ghostwritten content, media relationships, and our visibility within the agency community. This responsibility is not delegated.

• Collaborate with the Sr. Manager of Demand Generation and the DGM Create to plan distribution strategies. Remember, content that isn’t distributed doesn’t count.

• Maintain high creative standards across advertisements, web content, launches, and customer-facing materials: your team's quality expectations must be upheld even when other teams are briefing.

• Serve as the brand's voice during narrative and creative decision-making processes, collaborating with PMM, Web, Demand Generation, and the executive team.

⛳️ Requirements

• 6+ years of experience in B2B brand and content leadership roles, preferably within SaaS or marketing technology companies.

• Proven track record of taking ownership of brand initiatives that significantly influenced market perceptions of a company, beyond just updating a style guide.

• Strong skills in editorial craft and creative judgment across copywriting, design, and video; while you may not create everything, you should know what is right.

• Hands-on experience in managing PR programs and ghostwriting for executive thought leadership.

• A collaborative mindset that promotes partnership across functions: engaging as peers rather than as vendor-client dynamics.

• Possess player-coach instincts, willing to lead a small team while also contributing directly to brand strategy, PR, and thought leadership efforts.

• Ability to provide mentorship and develop both a senior writer and a senior creative.

🏝️ Benefits

• Variable compensation

• 4 weeks of vacation, 5 personal days, and your birthday off (we want to celebrate with you!)

• Comprehensive benefits starting from day one, along with an annual HSA/WSA spending account

• RRSP matching to support your future

• Annual budget for learning and development, plus a budget for books

• Parental leave top-ups

• & many more!!