Senior Manager, B2B Integrated Marketing

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Lead the strategic planning and manage the execution of significant B2B marketing initiatives.

• Serve as the central point of contact between marketing teams, sales strategy & operations, product development, finance, and analytics.

• Oversee internal communications regarding the B2B integrated marketing vision and strategy.

• Collaborate to facilitate new customer acquisition and explore channel expansion opportunities.

• Accountable for monitoring B2B marketing performance metrics across various functions.

• Work alongside operations and finance teams to establish appropriate goals and key performance indicators (KPIs).

• Create models and frameworks for budgeting, campaign tracking, and forecasting goals.

• Collaborate with Marketing leadership and essential cross-functional stakeholders to formulate and present investment requests.

⛳️ Requirements

• Over 8 years of experience in marketing, with at least 4 years focused on B2B SaaS.

• More than 3 years of direct management experience and/or experience leading large cross-functional teams.

• At least 2 years in consulting, operations/GM roles, strategy development, or finance is advantageous.

• A bachelor’s degree is required; an MBA is a plus.

• Exceptional verbal, written communication, and presentation skills.

• Strong project management experience is essential.

• Demonstrated ability to prioritize and execute tasks effectively in a fast-paced environment.

• Extensive experience managing towards brand and performance-focused objectives.

• Capability to synthesize data and make informed, data-driven decisions.

• Proficient in Excel, with basic knowledge of SQL being a plus.

🏝️ Benefits

• 401(k) plan with employer matching.

• 16 weeks of paid parental leave.

• Wellness benefits.

• Commuter benefits match.

• Paid time off and paid sick leave.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 11 paid holidays.

• Disability insurance.

• Basic life insurance.

• Family-forming assistance.

• Mental health program.