Senior Manager, ABM – Integrated Campaigns

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of ABM initiatives from inception: implement 1:1 programs for key strategic targets, create 1:few cluster plays for high-potential segments, and develop scaled 1:many strategies where volume is essential.

• Collaborate closely with Sales and Sales Ops to identify the most critical accounts, establish their tiers, and design a cohesive approach for engagement.

• Map buying groups, pinpoint significant stakeholders, and create tailored engagement sequences for each individual.

• Transform account intelligence (including intent signals, firmographic data, and behavioral triggers) into personalized marketing campaigns.

• Design vertical-specific ABM strategies for priority industries such as Financial Services, Healthcare, and Manufacturing, taking into account their unique buying dynamics, compliance requirements, and risk profiles.

• Develop reusable ABM playbooks and campaign blueprints to facilitate program scalability.

• Measure key performance indicators: account penetration, pipeline influence, deal velocity, and expansion signals.

• Oversee the entire campaign calendar, including planning infrastructure, cross-functional briefs, timelines, and ensuring alignment across teams.

• Formulate campaign strategies from the ground up: define target segments, establish urgency, craft messages, select channels, and determine success metrics.

• Ensure that every campaign aligns with an ABM strategy or sales initiative, providing a cohesive experience for buyers.

• Identify untapped opportunities. If there is a segment or industry we should engage with but are not currently, you will discover it and advocate for action.

• Independently build and launch campaigns using HubSpot: including workflows, nurture journeys, landing pages, email sequences, and more.

• Manage paid media, retargeting, social media, content syndication, webinars, and event programs in a synchronized manner, avoiding siloed efforts.

• Conduct A/B testing consistently and iterate on campaigns weekly. Do not wait for quarterly reviews to address underperforming elements.

• Monitor analytics, dashboards, intent data, and pipeline reports, translating insights into actionable recommendations for leadership.

• Collaborate with Sales Enablement to create materials and outreach sequences that complement your campaigns.

• Oversee budget allocation, vendor management, contractors, and channels with a clear focus on ROI.

⛳️ Requirements

• 6–8 years of experience in B2B marketing with a proven track record in ABM and integrated campaign management.

• Previous experience in a cybersecurity firm or marketing to security and IT buyers is advantageous.

• Experience in running executive engagement programs aimed at CISOs, such as roundtables, private dinners, advisory boards, or Executive Briefing Center programs.

• Comprehensive understanding of enterprise security buying groups, including roles such as CISO, VP Security, Security Architect, IT Director, and Procurement, along with the intricate, compliance-driven evaluation processes typical in cybersecurity procurement.

• Proficient in Salesforce, HubSpot, and major ABM platforms.

• You have constructed campaigns within these platforms, rather than solely reporting from them.

• Strong analytical skills: you are data-driven, comfortable with SQL, attribution measurement, dashboard creation, metric definition, and data-informed decision-making.

• Adaptable in uncertain situations: you thrive in fast-paced, early-stage environments where processes are still evolving and operate with a sense of urgency and ownership.

• Willingness to travel up to 10% as business needs arise.

🏝️ Benefits

• Flexible PTO

• Health insurance plans (medical, dental, vision)

• Monthly stipend for phone and internet expenses

• 401k

• Flexible spending account

• Home office stipend upon joining

• Access to cutting-edge AI models