Senior Lifecycle Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and implement lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear criteria for entry and exit.

• Create journeys tailored to specific segments that align with MSP maturity, product scope, and use cases.

• Enhance time-to-value through automated, guided adoption initiatives.

• Collaborate with Sales and Customer Success to establish a quantifiable, marketing-driven expansion pipeline.

• Develop scalable programs activated by usage metrics, product deficiencies, operational risk signals, and renewal timelines.

• Drive multi-product attachment, expansion Annual Recurring Revenue (ARR), and readiness for renewal.

• Create standardized, repeatable assets for customer interactions that bolster renewal discussions, particularly for products at risk of churn.

• Construct messaging frameworks that actively highlight value and risk alleviation.

• Define key performance indicators for the lifecycle, including activation, adoption milestones, expansion rates, renewal health, and Net Revenue Retention (NRR) factors.

• Convert insights into actionable steps using dashboards, alerts, and predictive indicators in collaboration with RevOps.

• Identify areas of friction and work with Product and PMM to prioritize enhancements.

• Broaden customer proof initiatives (reviews, case studies, testimonials, references) that are aligned with measurable MSP results.

• Collaborate with Brand, Communications, and Product Marketing to promote customer narratives across global platforms.

⛳️ Requirements

• Over 8 years of experience in lifecycle, retention, customer, or product marketing, ideally within a SaaS environment.

• Proven track record in driving adoption, retention, or expansion via data-informed programs.

• Proficiency in converting product and usage data into lifecycle insights and actionable interventions.

🏝️ Benefits

• Kaseya offers equal employment opportunities to all employees and applicants, regardless of race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic safeguarded by applicable law.