Product Marketing Manager

This is a fully remote position, open to applicants in Alabama, +33 more states.

📋 Description

• New Product Launch GTM: Take ownership of go-to-market strategies for designated product areas and launches. Establish positioning, messaging, and readiness for launches, then monitor and report on results post-launch.

• Sales Enablement That Wins: Create the resources that sellers actually utilize: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Validate these materials against real sales conversations and enhance them for greater impact.

• Demand Generation Partnership: Collaborate with Demand Generation to drive and convert pipeline. Shape campaign messaging, landing pages, emails, and content that attract new customers.

• Differentiated Messaging and Positioning: Transform product capabilities into value propositions and proof points for key audiences. Focus on outcomes rather than just features.

• Competitive Intelligence: Develop competitive intelligence and counter-positioning strategies that influence seller behavior and aid in securing deals. Move beyond mere information compilation to uncover insights that shift the conversation.

• Persona and Buyer Journey: Create persona-driven messaging aligned with each stage of the new customer buying journey.

• Research and Data: Leverage customer feedback, win-loss analysis, Salesforce, and Gong to refine messaging and guide marketing, sales, and product strategies.

• Measure What Matters: Link your efforts to pipeline, conversion, and new revenue. Establish success criteria upfront and report on the impact of your initiatives.

• Additional duties and responsibilities as necessary.

⛳️ Requirements

• Over 5 years of experience in product marketing, preferably within ecommerce technology, logistics, or B2B SaaS sectors.

• Proven success in developing sales enablement tools that influence seller behavior and facilitate new business acquisition.

• Experience managing product launch go-to-market processes, from positioning to results analysis.

• Strong skills in messaging and positioning, with the ability to convert features into value propositions and proof points.

• Competence in market research, with the ability to distill findings into insights and counter-positioning strategies.

• A history of collaborating closely with sales and demand generation teams.

• A data-driven mindset that connects marketing initiatives to pipeline and revenue outcomes.

• Excellent communication and presentation skills, with a keen attention to detail and a proactive approach.

🏝️ Benefits

• Medical, Dental, Vision & Basic Life Insurance

• Paid Maternity/Parental Leave Program

• Paid Holidays & Flexible Time Off Program

• Paid Sick Leave

• Wellness Days (1 day per quarter)

• 401K Match

• Comprehensive Benefits Package >>> https://www.shipbob.com/careers/

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