Senior Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the lifecycle marketing strategy for a diverse portfolio of ecommerce clients.

• Create strategic roadmaps that align with client objectives, business priorities, and growth ambitions.

• Develop lifecycle strategies encompassing email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives.

• Identify opportunities to enhance customer retention, engagement, and lifetime value.

• Act as the primary strategic advisor for designated client accounts.

• Facilitate client meetings, quarterly business reviews, strategic planning sessions, and executive presentations.

• Cultivate trusted relationships with clients through proactive communication and strategic insights.

• Propose innovative lifecycle marketing solutions that foster long-term business growth.

• Analyze lifecycle marketing performance, identifying trends, opportunities, and potential risks.

• Convert data into strategic recommendations to enhance marketing effectiveness and business performance.

• Advocate for testing strategies and ongoing optimization across lifecycle programs.

• Track key performance indicators and relay actionable insights to clients and internal stakeholders.

• Collaborate closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams.

• Provide strategic guidance that aligns execution with client objectives.

• Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client goals.

• Stay updated on emerging trends in lifecycle marketing, retention strategies, and ecommerce best practices.

• Contribute creative ideas that enhance client performance and elevate UN/COMMON's strategic capabilities.

⛳️ Requirements

• 5 to 7 years of experience in leading lifecycle and retention marketing programs for direct-to-consumer ecommerce brands.

• At least 4 years of advanced, hands-on experience utilizing Klaviyo.

• Experience in an agency setting managing multiple client accounts is essential.

• Proven experience in developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs.

• Familiarity with Shopify or Shopify Plus ecommerce brands is preferred.

• Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization.

• Demonstrated ability to translate marketing performance into strategic business insights.

• Exceptional client-facing communication, presentation, and relationship management skills.

• Strong organizational and project management abilities, capable of handling multiple priorities.

• Bachelor's degree or equivalent professional experience.

🏝️ Benefits

• Fully remote work environment

• 23 days of paid time off plus 10 company holidays

• Year-round half-day Fridays

• Medical, dental, and vision insurance with company contributions

• Paid parental leave

• 401(k) retirement plan with up to 4% company match (where applicable)

• $500 annual employee stipend after one year of employment

• Professional development and growth opportunities

• Collaborative, supportive, and globally distributed team