Senior Lifecycle Marketing Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Design and refine multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) utilizing dynamic segmentation and triggers.

• Strategize and execute campaigns from start to finish: audience segmentation, content briefs, quality assurance/deliverability checks, deployment, and post-analysis.

• Enhance learning speed through structured experimentation (A/B, multivariate, holdout tests); document hypotheses, outcomes, and subsequent steps.

• Collaborate with Product, Engineering, and BI teams to instrument events, outline data needs, and integrate third-party APIs for personalized experiences and automation.

• Create innovative testing frameworks (subject lines, templates, offers, send-time) and enhance onsite/in-app personalization in partnership with web/product teams.

• Manage channel health: list expansion, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with precise suppression logic.

• Develop dashboards and regular reports; monitor KPIs (open/click rates, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and advise on actionable steps.

• Scale successful flows by templating assets, modularizing content, and codifying playbooks; collaborate with Engineering to automate and strengthen workflows.

• Work cross-functionally to support product launches and promotions; ensure messaging consistency across paid, onsite, and product platforms.

• Utilize AI to expedite ideation, content variations, audience discovery, and optimization—while maintaining privacy, safety, and bias controls.

⛳️ Requirements

• Bachelor’s degree is preferred.

• 5+ years of experience demonstrating success at both strategic and tactical levels within retention/lifecycle CRM (email/SMS/in-app), including segmented and personalized campaigns.

• Strong grasp of CRM strategy and lifecycle best practices; experience in building automation within a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC).

• Experience with Braze, Resend, and SendGrid is mandatory for this role.

• Excellent analytical skills; proficient in extracting and analyzing data (Advanced Excel; basic SQL preferred) and converting insights into experiments and future plans.

• Background in collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL).

• Practical experience in creating and managing creative/content assets for email, SMS, and website personalization; diligent QA and deliverability standards.

• Highly organized, detail-oriented, and adept at managing multiple initiatives in a fast-paced environment.

• Familiarity with AI-native tools that boost productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc.).

• Bonus: experience with demand generation/lead management, channel development, or broader segmentation strategies.

• Alignment with Nerdy’s apolitical, mission-driven culture.

🏝️ Benefits

• Competitive Compensation & Advancement: Market-leading salary combined with clear promotion pathways and equity (RSUs) - become a stakeholder in our success.

• Retirement Made Simple: 401(k) plan with company matching and immediate vesting.

• A Remote-First Culture: We embrace flexibility across time zones and work styles to attract top talent and meet learners where they are.

• Flexible Time Off: Recharge on your schedule, ensuring optimal productivity.

• Continuous Learning: Access to an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full range of learning products and services.

• Supercharge with AI: Utilize state-of-the-art AI tools to enhance your workflow.

• You’re Covered: Comprehensive medical, dental, vision, life, STD & LTD plans, along with generous maternity, paternity, and adoption leave options - numerous choices for you and your family.