Senior Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Support the strategy and roadmap for customer acquisition and reacquisition for both Acorns and Acorns Early, contributing innovative ideas and optimization opportunities that align with set business objectives.

• Design and implement personalized, data-driven campaigns and automated programs in Braze across email, push notifications, in-app messaging, and SMS channels.

• Oversee campaign setup, including audience segmentation, personalization, channel sequencing, testing configurations, and launch.

• Convert lifecycle strategies into detailed campaign plans and creative briefs based on customer insights, product value propositions, and lessons learned from past campaigns.

• Collaborate closely with Creative, Data Analytics & Science, and Product teams to successfully launch lifecycle programs.

• Formulate clear hypotheses and conduct A/B tests that yield actionable insights and enhance customer acquisition and reacquisition efforts.

• Evaluate campaign and experiment performance, pinpoint significant trends, and translate findings into optimization suggestions for future initiatives.

• Ensure campaign quality and governance from setup to launch, guaranteeing accurate execution and compliance with internal review procedures.

• Navigate Legal and Compliance requirements in a regulated fintech setting, possessing knowledge of CAN-SPAM and best practices in lifecycle marketing.

• Utilize AI tools to expedite campaign development, enhance quality assurance, and optimize team workflows.

⛳️ Requirements

• 3–5+ years of experience in lifecycle, CRM, retention, or growth marketing, with hands-on campaign execution experience in Braze or similar marketing automation tools.

• Proven experience in building and launching multichannel campaigns and automated journeys across email, push notifications, in-app messaging, Content Cards, and SMS.

• Background in supporting acquisition and/or reacquisition programs, demonstrating a history of improving customer conversion or winback rates.

• Strong grasp of audience segmentation, personalization, and automated journey logic.

• Solid foundation in experimentation, including hypothesis development, A/B and multivariate testing, and performance evaluation.

• Ability to translate defined business goals into clear lifecycle strategies, campaign plans, and actionable customer journeys.

• A meticulous approach to quality assurance, approvals, and launch governance, ideally in a regulated or high-risk environment.

• Proficient understanding of CAN-SPAM and compliance best practices in lifecycle marketing.

• Comfort with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and quality assurance.

• Confidence in analyzing data, recognizing trends, and making informed recommendations.

• Strong cross-functional collaboration and project management abilities.

• Familiarity with using AI tools to enhance workflow efficiency and campaign quality.

• A proactive attitude with the ability to propose enhancements to lifecycle processes and tools.

• High attention to detail, strong ownership, and capability to manage multiple priorities effectively.

• Eagerness to deliver groundbreaking products.

• Exceptional drive and meticulousness in execution.

• A belief that your work aligns with your life’s mission.

• Optimism regarding the potential for societal change.

🏝️ Benefits

• Competitive salary and stock options

• A comprehensive benefits package for you and your family

• Flexible work location, hours, and paid time off

• 401(k) matching

• Monthly contributions to your Acorns account & GoHenry account for your family

• Mindfulness and Financial Wellness resources, including Headspace and Addition Wealth

• Acorns Career Development Program featuring ongoing training sessions, development plans, development check-ins, and access to Cornerstone’s online training platform

• Roots Leadership Program aimed at Emerging Leaders

• Community week onsite gatherings alongside various virtual events

• A talented and motivated team that genuinely cares about each other, our mission, and our customers.

• The unique opportunity to help create a new world, inspiring one another daily to engage in meaningful work that addresses significant societal challenges.