Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• You will be responsible for the programs that convert leads into SQLs throughout their lifecycle, including industry nurtures, referral initiatives, intent-based routing, and partnership channel conversions.

• By utilizing product usage signals and propensity model results, you will pinpoint accounts ready for expansion and initiate lifecycle and account management strategies for high-propensity tiers.

• Your focus will span from trial activation and onboarding to early retention, where activation rate and early churn are key metrics. You will also oversee the conversion from Lead to SQL through personalized lifecycle strategies and segmentation.

• You will conduct structured tests with documented hypotheses and results, going beyond just subject lines to include program logic, timing, audience strategies, and channel mix.

• Identify and leverage AI-driven tools to automatically uncover friction points and hidden customer segments, and utilize generative AI and dynamic content blocks to customize messaging and educational resources based on customer profiles.

• Collaborate with product, operations, and marketing teams to ensure that prospects and customers fully benefit from Pilot’s solutions.

⛳️ Requirements

• A minimum of 7 years of experience in lifecycle marketing, customer marketing, or customer engagement roles, preferably in a B2B SaaS or high-growth setting.

• Extensive experience with Marketo, including building programs from the ground up rather than using templates.

• A proven history of managing pipeline or revenue metrics.

• Demonstrated success in designing and implementing effective lifecycle programs across various customer segments.

• A systematic approach to experimentation, featuring clear hypotheses, relevant tests, and actionable learnings that inform future strategies.

• Proficient in analyzing customer data, with the capability to convert cohort and funnel insights into program decisions.

• Direct experience working collaboratively with cross-functional teams (product, engineering, customer success, sales).

• Familiarity with Salesforce data models.

• Strong understanding of deliverability and compliance principles (SPF/DKIM, list hygiene, CAN-SPAM, CCPA).

• Comfortable working in a fast-paced startup environment.

🏝️ Benefits

• Flexible vacation/time-off policy.

• All federal holidays are observed.

• Competitive benefits package that includes additional wellness benefits.

• Parental leave for both birthing and non-birthing parents, offering 100% pay for 12 weeks.

• 401(k) plan.