Senior Lifecycle Manager, Emerging Markets

📋 Description

• Oversee the lifecycle strategy and implementation throughout the entire customer journey, encompassing cross-sell, activation, retention, re-engagement, and churn recovery.

• Propel growth for Cash Line through mobile-centric lifecycle initiatives, utilizing push notifications, in-app messaging, email, and SMS.

• Create and enhance multi-channel journeys that elevate key performance indicators such as conversion, engagement, retention, and revenue.

• Establish comprehensive campaign specifications, including audience segmentation, trigger logic, and channel coordination, in collaboration with Product and Engineering teams.

• Develop and implement a hypothesis-driven experimentation roadmap across lifecycle phases, translating findings into actionable insights.

• Evaluate performance across campaigns and lifecycle phases, providing regular reports (weekly, monthly, quarterly) that include clear insights and recommendations for next steps.

• Collaborate cross-functionally with Product, Analytics, Engineering, and Creative teams to enhance the overall customer experience.

• Create and maintain reporting frameworks and dashboards to assess lifecycle performance and guide prioritization.

• Assist in lifecycle strategy and execution for new and emerging products as they are launched.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related discipline (or equivalent practical experience).

• A minimum of 4 years in lifecycle marketing, CRM, or retention marketing roles.

• Practical experience in designing and executing lifecycle campaigns using a marketing automation platform (e.g., Iterable, Braze, Salesforce Marketing Cloud).

• Background in designing and analyzing A/B or multivariate tests, including setting success metrics and interpreting outcomes.

• Strong data analysis skills using spreadsheet tools (e.g., Excel or Google Sheets) and familiarity with BI tools (e.g., Looker, Mode).

🏝️ Benefits

• Competitive compensation package, including base salary, bonus opportunities, and annual equity grants that vest quarterly.

• Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 annually.

• Employee Stock Purchase Plan (ESPP) offering discounted stock purchase options for eligible employees.

• Affordable medical, dental, and vision insurance, with various plan options - Upstart covers 90% to 100% of costs based on selected plans.

• Health Savings Account contributions from Upstart for qualified plans.

• Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability insurance, with options for supplemental coverage.

• Paid time off, sick and safe time, and company holidays.

• Paid family and parental leave to assist with caregiving and significant life events.

• Family-oriented benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving needs.

• Employee Assistance Program (EAP) providing mental health support and resources for life management.

• Financial wellness resources, including access to financial planning tools and a financial concierge service.

• Annual wellness allowance to promote your physical and emotional well-being and personal growth, tailored to your priorities.

• Annual productivity allowance to acquire essential tools and resources for optimal performance, regardless of your work location.

• Opportunities for connection and community through team events, all-company updates, and employee resource groups (ERGs).

• Onsite benefits, including catered lunches and fully stocked micro-kitchens at our four office locations in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).