Senior Lead Product Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a copy strategy for digital products, encompassing storefronts, applications, workflows, and more.

• Lead and mentor a team of senior product copywriters across digital platforms including online intake processes, app functionalities, subscription management, and additional areas.

• Oversee the content strategy for product launches, experiments, and high-impact initiatives.

• Advocate for the incorporation of AI tools into copywriting processes, ideation, and content creation, establishing best practices and enhancing team efficiency.

• Act as a senior cross-functional collaborator with product managers, product marketing managers, designers, developers, and other stakeholders, setting a benchmark for teamwork.

• Collect and manage feedback from stakeholders at various levels, including executive leadership.

• Produce brand, marketing, and UX copywriting of the highest quality while promoting and evolving the brand's voice, tone, and direction.

• Leverage your skills as an insight-driven storyteller to enhance every asset you engage with.

• Uphold editorial excellence, establishing standards for editing, grammar, and proofreading across the team.

• Create, adapt, and enforce brand and content guidelines throughout the organization.

⛳️ Requirements

• 10+ years of experience in digital product copywriting, including a minimum of 3 years in a senior leadership capacity.

• Proven ability to lead, develop, and motivate high-performing copywriting teams.

• Extensive experience collaborating with designers and managing intricate, multi-stakeholder projects.

• Proficient with AI writing and productivity tools, demonstrating the ability to integrate them into creative workflows, experimentation, and ideation processes.

• Strategic thinker with a robust history in data-driven marketing and experimentation.

• Proven capability to execute conversion- and engagement-focused experiments at scale.

• Effective in influencing stakeholders and executive audiences through persuasive creative reasoning.

• Strong communication skills to convey the value of marketing and content strategies at all organizational levels.

• Experience managing multiple high-priority projects concurrently in a fast-paced setting.

• Hands-on “player/coach” leadership approach.

• Ability to navigate sensitive topics with clarity, empathy, and precision.

• Thorough understanding of the healthcare, wellness, or CPG industry is advantageous.

🏝️ Benefits

• Competitive salary and equity compensation for full-time positions.

• Unlimited paid time off (PTO), company holidays, and quarterly mental health days.

• Comprehensive health benefits including medical, dental, vision, and parental leave.

• Employee Stock Purchase Program (ESPP).

• 401k benefits with employer matching contributions.

• Offsite team retreats.