DR Copywriter

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Create and enhance conversion-focused copy for: Paid social advertisements (Meta, TikTok, YouTube)

• Email and SMS marketing campaigns and automated flows

• Landing pages and product detail pages

• Advertorials and marketing funnels

• Craft high-impact hooks, angles, and messaging strategies

• Collaborate with creative and media teams to brainstorm and refine ad creatives

• Regularly test different variations (headlines, offers, positioning) to enhance KPIs

• Evaluate performance data and convert insights into new copy strategies

• Write or assist with blog content that aligns with SEO and branding objectives

• Work with SEO or content teams to ensure consistency in voice and messaging

⛳️ Requirements

• Over 3 years of experience in direct response copywriting (preferably in DTC or performance marketing)

• Demonstrated success in producing copy that generates measurable outcomes

• Profound understanding of: Customer psychology and buyer intent

• Creating offers, hooks, and instilling urgency

• Familiarity with paid social and lifecycle marketing environments

• Experience collaborating closely with paid media, creative, or growth teams

• Ability to use data to guide decisions (you don't need to be an analyst, but you should utilize performance insights)

🏝️ Benefits

• Competitive salary and performance bonuses

• Flexible working hours and remote work options

• Opportunities for professional development and growth

• Comprehensive health and wellness programs