Mid-level Copywriter

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Independently manage the entire client portfolio schedule without daily oversight: orchestrator → validated → reference-bank → schedule → copies → ClickUp.

• Advocate for and present the content strategy at biweekly client meetings.

• Produce high-quality campaign copy across various formats (organic, paid traffic, landing pages, emails, ManyChat).

• Develop and validate scripts for Reels and Stories, overseeing the production process until posting.

• Analyze clients' weekly metrics, cross-reference them with the editorial line, and suggest necessary adjustments.

• Investigate niche trends (plastic surgery, healthcare) and integrate them into the scheduling process.

• Conduct daily monitoring of clients' Instagram accounts to ensure proper execution.

• Maintain ongoing communication within client groups.

• Create paid-traffic materials, including scripts and creative copy.

• Present new content tests during weekly meetings.

• Offer ad hoc support to junior copywriters with technical inquiries.

• Execute additional tasks as assigned by the team lead.

⛳️ Requirements

• Strong, clear, and assertive communication skills.

• Proficient in metrics analysis.

• Experience in high-ticket client services.

• Applied expertise in copywriting, storytelling, and persuasive frameworks (AIDA, PAS, cognitive triggers).

• Comprehensive understanding of the full awareness funnel: capable of scripting for all stages—top, middle, and bottom—with appropriate CTAs.

• Ability to autonomously produce multi-format copy (carousels, Reels, static posts, Stories, ads, landing pages, emails, ManyChat).

• Independent application of the seven Reels levers and the informative post principle (four layers).

• Advanced skills in ClickUp.

• Solid understanding of CFM regulations, privacy rules for before/after content, and platform policies (Meta).

• Capability to strategically utilize AI tools to enhance content creation, process organization, and delivery refinement, ensuring final reviews align with company standards.

• Mastery of the Stark modeling method.

• Ability to construct visual briefs within copy.

• Analytical mindset.

• High level of autonomy.

• Actively contribute to campaign ideation and the development of new formats.

🏝️ Benefits

• Bonus

• Flexible hours

• Career development plan