Senior Copywriter, Performance Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Create long-form copy for customer journeys owned by Forbes, including advertorials, landing pages, in-funnel copy, and persuasive on-page content.

• Script Video Sales Letters (VSLs) tailored for paid social media, native ads, and YouTube placements, especially in sectors such as Weight Loss, Debt Relief, Pet Insurance, and other direct-response focused categories.

• Manage customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns.

• Ensure consistency in need-state and messaging from ads to advertorials to landing pages, creating a seamless customer journey that is a unified piece of persuasion.

• Navigate compliance regulations while aligning persuasive techniques with compliance requirements rather than creating conflict.

• Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance analytics.

• Deliver multiple drafts weekly and iterate based on data rather than subjective opinions.

• Provide consistent updates on copy performance and develop initiatives for the Creative leadership team.

• Occasionally work alongside Creative Leads on ad copy, contributing ideas for hooks, angles, and headline systems to enhance the journey.

⛳️ Requirements

• Over 7 years of experience in long-form direct-response copywriting within performance-oriented environments (DTC, supplement, FinServ DR, health DR, or similar).

• A portfolio showcasing advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution.

• Expertise in long-form persuasion architecture: crafting hooks, storytelling, presenting mechanisms, providing proof, managing transitions, and creating effective CTAs.

• Proficient understanding of the contemporary direct-response landscape.

• Fluency in AI-assisted writing techniques.

• Regular application of LLMs (Claude, ChatGPT, or similar) for research, drafting, iteration, and structured prompting in long-form formats.

• Proficient in maintaining an editorial voice.

• Proven experience in email and CRM copywriting including long-form sales emails, autoresponder sequences, and nurture flows.

• Demonstrated ability to produce work quickly and in volume within performance marketing settings.

• Strong collaborative skills across Creative, Buying, vertical GMs, Editorial, and Brand teams.

• Self-motivated with an entrepreneurial mindset, comfortable in a start-up style work environment.

• Exceptional communication and organizational abilities.

🏝️ Benefits

• Forbes Advisor offers equal employment opportunities to all employees and applicants for employment and strictly prohibits discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.