Senior / Lead PPC Specialist – Boosters R&D

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiate the marketing strategy for a new business from scratch through Google Ads, followed by scaling and expanding channels.

• Oversee the end-to-end marketing strategy: planning, launching, and scaling campaigns (responsible for budget and ROMI).

• Engage with data on a daily basis: monitor metrics, analyze cohorts and LTV, identify anomalies, and make data-driven decisions rather than relying on intuition.

• Build and lead a marketing team as the project scales.

⛳️ Requirements

• Over 3 years of experience specifically with Google Ads in an advertising agency or product company with proven results in Tier 1 markets.

• Experience managing budgets of $100k/month or more.

• Proficient in deep analytics with Google Analytics / Amplitude / Tableau.

• Experience optimizing metrics such as CPL, CAC, LTV, ROMI/ROAS, ROI/ROR, and a track record of improving QS.

• Upper-Intermediate level of English or higher.

• Hypothesis-driven and data-driven approach to work.

• Ability to analyze strategies and results of competitors.

• Experience with additional traffic channels (Meta, Tiktok, CPA-networks, Twitter, etc.).

• A mindset of a co-founder/leader rather than just an executor.

• Experience in team management.

🏝️ Benefits

• Medical insurance.

• Compensation for working with a psychologist.

• Individual benefits for sports activities.

• Breakfasts and lunches provided (on-site at offices).

• Genesis sports activities: running community, volleyball, yoga (offline); stretching and yoga (online).