Senior Integrated Marketing Manager, Life Sciences

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of integrated demand generation by designing and executing multi-channel campaigns that encompass digital media, email, webinars, content syndication, account-based marketing (ABM), and industry events, all aimed at enhancing awareness, engagement, and generating qualified leads.

• Manage top-of-funnel performance metrics, including lead generation, MQLs, pipeline contribution, and campaign ROI, while providing reports on results in relation to established targets.

• Create effective sales enablement materials - such as presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content - with messaging customized for key buyer personas, developed collaboratively with Product Marketing.

• Collaborate closely with the Sales team to support strategic accounts, nurture opportunities, and enhance pipeline conversion rates.

• Foster partner and customer engagement by leading co-marketing initiatives with strategic partners and creating campaigns that amplify product awareness, adoption, and utilization.

• Spearhead patient-engagement marketing efforts by developing content and campaigns that articulate the value of patient-centric solutions, addressing access, adherence, and activation for pharma and life sciences stakeholders.

• Oversee marketing activities for industry conferences, partner events, and webinars from start to finish - pre-event, on-site, and post-event - to maximize lead capture and influence the pipeline.

• Utilize AI tools to enhance campaign production, streamline content creation, audience segmentation, and performance analysis, thereby increasing the efficiency and quality of marketing output.

• Continuously optimize marketing efforts by monitoring campaign performance, lead metrics, partner engagement, and pipeline contributions, feeding insights back into subsequent cycles.

⛳️ Requirements

• Bachelor’s degree and over 8 years of experience in B2B marketing, specifically in demand generation and integrated campaign management (equivalent experience will be considered).

• Proven track record of managing multi-channel demand generation programs that demonstrate measurable pipeline impact.

• Direct experience with marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce.

• Strong skills in content creation and messaging, with a solid understanding of funnel metrics including MQLs, pipeline, and ROI.

• Demonstrated ability to collaborate across functions with Sales and Product teams.

• Experience in marketing within the healthcare, pharma, life sciences, or other regulated industries.

• Comfortable working in a dynamic, post-merger environment where systems, priorities, and structures are still being developed.

🏝️ Benefits

• Offers Bonus