Senior Integrated Marketing Manager, Franchises

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take full ownership of the franchise marketing pipeline from start to finish.

• Create the forecast, achieve it, and defend it as needed.

• Cultivate a thorough understanding of franchise economics, the psychology of franchisors and franchisees, and the specific accounting requirements of multi-unit operators.

• Design and execute integrated campaigns that effectively combine paid media, content creation, partnerships, events, lifecycle marketing, and field marketing into cohesive strategies.

• Develop expansion strategies that engage franchisee networks within established territories.

• Collaborate closely with Sales, Customer Success, and Product Marketing to ensure aligned messaging, develop co-selling initiatives with franchisors, and highlight customer narratives from actual operators.

• Manage the marketing operations aspect for franchises, including program structure, attribution, funnel reporting, and the systems necessary to measure integrated campaigns.

• Make bold creative decisions with confidence, supported by data-driven insights.

⛳️ Requirements

• A minimum of 7 years of experience in B2B marketing, demonstrating responsibility for campaign results.

• Proven experience in marketing to franchise, multi-location, or distributed operator demographics.

• A history of creating and managing integrated campaigns across various channels.

• Strong skills in marketing operations; proficiency in Marketo is essential, including expertise in program structure, smart campaigns, tokens, and lead scoring.

• A portfolio showcasing campaign ideas that you initiated, including at least one example of a campaign that did not succeed and the lessons learned from it.

• Comfortable with audience psychology as a key element in the creative process.

• Strong commercial acumen, with the ability to think in terms of pipeline metrics: traffic to MQL to SQL to Won, cost per stage, average selling price (ASP), and payback periods.

• A direct, low-ego approach to collaboration. You effectively partner with Sales, welcome feedback, and provide it constructively.

• Bonus qualifications include experience with partner-led go-to-market strategies, channel marketing, or co-selling initiatives with platform partners.

🏝️ Benefits

• Flexible vacation and time-off policy.

• Observance of all federal holidays.

• Competitive benefits package, which includes additional wellness benefits.

• Parental leave policy for both birthing and non-birthing parents, offering 100% pay for 12 weeks.

• 401(k) retirement plan.