Senior Integrated Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Integrated Marketing Strategy for Key Events: Spearhead the creation of integrated marketing strategies for significant sports seasons and major events (e.g., NFL, NBA, MLB), ensuring they align with business objectives, player behaviors, and market possibilities.

• Lead Comprehensive Campaign Management: Supervise the planning and execution of campaigns across paid, owned, and earned channels—ensuring clear guidance, strong alignment, and high-quality delivery at all points of contact.

• Guide Go-to-Market Planning: Collaborate closely with Product Marketing, Product, Promotions, and other channel marketing teams to develop and implement go-to-market strategies—translating product priorities into cohesive, full-funnel marketing plans.

• Establish Campaign Direction & Briefing Standards: Set clear frameworks for campaigns, messaging guidelines, and briefing standards that empower Creative, CRM, Social, and Paid Media teams to execute effectively and consistently.

• Ensure Cross-Channel Alignment: Serve as the central strategic connector among Marketing functions—ensuring all channels operate cohesively, messaging remains consistent, and campaigns are optimized comprehensively rather than in isolation.

• Own Performance & Optimization Strategy: Collaborate with Analytics, Finance, and Game Operations to define success metrics for evaluating campaign performance, and lead optimization strategies to enhance acquisition, engagement, and retention.

• Enhance Execution & Team Output: Offer direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are executed efficiently and to a high standard.

• Drive Operational Excellence: Identify and implement enhancements to campaign planning, workflow management, and cross-functional processes to boost speed, clarity, and scalability.

⛳️ Requirements

• 6–8+ years of experience in integrated marketing, campaign strategy, or similar roles (preferably in consumer, sports, gaming, or technology sectors)

• Demonstrated ability to lead integrated marketing strategies and execute multi-channel campaigns on a large scale

• Strong strategic thinking skills with the capacity to link business objectives to marketing plans and execution

• Proven experience collaborating across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM.

• Established capability to influence without authority and foster alignment among multiple stakeholders

• Strong project management and organizational abilities, with the skill to handle complex, concurrent initiatives

• Data-driven mindset with experience using insights to guide strategy and optimization

• Experience in mentoring or guiding junior team members

🏝️ Benefits

• Company-subsidized medical, dental, & vision plans

• 401(k) plan with company match

• Annual bonus

• Flexible PTO to promote a healthy work/life balance (2 weeks STRONGLY encouraged!)

• Generous paid leave programs, including 16-week paid parental leave and disability benefits

• Workplace flexibility and modern work schedules focused on completing tasks rather than tracking hours

• Company-wide in-person events and team outings

• Lifestyle enhancement program

• Company equipment provided (Windows & Mac options)

• Annual performance reviews with opportunities for growth and career development