Senior Integrated Marketing Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Developing and implementing a scalable integrated marketing strategy that ensures effective and engaging market activation.

• Coordinating collaboration across various Marketing teams to synchronize go-to-market (GTM) initiatives.

• Crafting unified narratives that enhance market perception.

• Overseeing the comprehensive execution of marketing launches.

• Collaborating closely with Geotab's Marketing teams (including Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, as well as external creative agencies and vendors.

⛳️ Requirements

• 8-10 years of demonstrated experience in an integrated marketing role, ideally within a B2B SaaS environment.

• Bachelor’s degree in Marketing or a related field; preferred certification in marketing or a similar discipline is advantageous.

• Proficient in using workflow tools such as Jira and Google Workspace, along with familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense).

• Proven track record in developing and executing marketing campaign narratives and strategies that result in measurable outcomes.

• Outstanding ability to lead through influence, possess a strong sense of diplomacy, and thrive under pressure in a dynamic environment.

• Previous experience in telematics, connected transportation, or marketing within the B2B IT/Software industry is highly regarded.

• Strong project management capabilities, with the skill to identify requirements, create effective solutions, and drive projects to completion.

🏝️ Benefits

• Flexible working arrangements

• Home office reimbursement program

• Baby bonus & parental leave top-up program

• Online learning and networking opportunities

• Electric vehicle purchase incentive program

• Competitive medical and dental benefits

• Retirement savings program