Senior Customer Marketing & Enablement Manager, Intellectual Property

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and implement customer marketing strategies that enhance adoption, retention, and growth.

• Create and expand lifecycle programs—from onboarding to renewal, advocacy, and community building.

• Convert product features into clear, results-oriented messaging and lead customer communications, including product updates and announcements.

• Produce impactful content and thought leadership materials such as white papers, case studies, enablement resources, and campaigns.

• Collaborate across Marketing, Product, Sales, and Customer Success to ensure a cohesive customer experience, including executive engagements and events.

• Analyze and improve performance, connecting programs to outcomes in adoption, retention, and advocacy.

⛳️ Requirements

• A Bachelor’s degree or equivalent relevant professional experience.

• Over 7 years of experience in B2B marketing, particularly in customer marketing, lifecycle marketing, or enablement.

• More than 2 years of experience collaborating with global, cross-functional go-to-market teams.

• At least 2 years of experience in professional storytelling and writing, producing high-impact thought leadership and customer-focused content (white papers, case studies, POVs).

• An MBA or other advanced degree is preferred.

• Experience in Product Marketing within software, data, or services.

• Background in B2B Product Marketing.

• Previous experience in the intellectual property industry is advantageous.

• Strong comprehension of customer lifecycle, success models, and adoption frameworks.

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Flexible work hours.

• Paid time off.

• Options for remote work.