Senior Influencer, Affiliate Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and optimize an annual influencer marketing budget exceeding $500,000 while aiming to achieve or surpass a minimum 1.7x last-click ROAS.

• Create effective strategies for acquiring profitable creators across various platforms, including TikTok, Instagram, YouTube, podcasts, email sponsorships, websites, newsletters, and new emerging channels.

• Negotiate partnerships with creators that encompass licensing rights, paid usage rights, Meta advertising permissions, multi-channel deliverables, affiliate opportunities, and long-term ROI.

• Collaborate with the Paid Media team to activate creator content via Meta advertising.

• Recruit, engage, and nurture a community of over 500 active commission-based and hybrid creators.

• Establish scalable systems for creator recruiting, onboarding, communication, reporting, and partnership management.

• Cultivate direct relationships with creators and their representatives.

• Manage strategic creator relationships through effective communication, accountability, performance evaluations, and the development of long-term partnerships.

• Convert product positioning and campaign goals into conversion-oriented creator briefs.

• Expand creator relationships into omni-channel partnerships that span email, YouTube, websites, podcasts, paid advertising, affiliate promotions, licensing, and product launches.

• Collaborate with Creative, Paid Media, CRM, Product Marketing, and Analytics teams.

• Measure key metrics such as revenue, contribution margin, ROAS, creator productivity, customer acquisition, and long-term partnership value.

• Analyze campaign performance to pinpoint optimization opportunities.

• Monitor creator performance, recruitment pipelines, licensing agreements, and the overall health of partnerships.

• Provide business updates that include insights, recommendations, and quantifiable performance enhancements.

• Develop reporting processes aimed at improving forecasting, operational transparency, and executive decision-making.

• Utilize AI, automation, and contemporary software platforms to enhance productivity and operational efficiency.

• Identify process improvements that reduce manual tasks and boost scalability.

• Assist in defining future hiring requirements and mentor junior team members as the creator program evolves.

⛳️ Requirements

• A minimum of 5 years of experience in influencer marketing, creator partnerships, affiliate marketing, or performance partnerships.

• Background with high-growth brands in supplement, wellness, nutrition, fitness, or CPG sectors.

• Proven success in managing influencer marketing budgets of $500,000 or more annually.

• Established experience in building and scaling ambassador programs with 250–500+ active creators.

• A track record of driving measurable business growth through influencer marketing initiatives.

• Strong grasp of revenue, profitability, and attribution concepts.

• Experience in negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership contracts.

• Direct management of creator relationships, minimizing reliance on influencer agencies.

• Familiarity with last-click attribution, paid amplification, Meta advertising, and customer acquisition strategies.

• Experience with influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or similar software.

• Collaborative experience with Paid Media, Creative, CRM, Product Marketing, and Analytics teams.

• Excellent skills in negotiation, communication, and relationship building.

• Preferred: experience in scaling influencer programs beyond 500 active creators.

• Preferred: experience in building ambassador or affiliate communities using platforms like Slack, Discord, Facebook Groups, Circle, or similar.

• Preferred: experience in activating creator content through paid social advertising.

• Preferred: familiarity with AI tools such as ChatGPT, Claude, or equivalent platforms.

• Preferred: experience in subscription or DTC e-commerce businesses.

🏝️ Benefits

• Fully remote position.

• Flexible work arrangements accommodating various time zones.

• Flexible working hours.

• Shared collaboration window from 9:00 AM–5:00 PM EST, though not a mandatory work schedule.

• A globally distributed team environment.

• Autonomy in developing strategies, systems, and partnerships.

• Opportunity to mentor coordinators, interns, or junior team members.