Senior Hubspot CRM Specialist

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of the HubSpot strategy and roadmap, acting as the subject matter expert for Marketing Hub, Sales Hub, and Service Hub, while ensuring the platform aligns with business growth objectives.

• Oversee CRM governance and optimization, setting scalable standards for data architecture, automation, user permissions, lifecycle management, and platform administration.

• Create and improve CRM processes, including segmentation, lead scoring, pipeline management, workflow automation, and customer journey orchestration to enhance conversion rates and customer engagement.

• Promote enterprise-wide data quality and integrity by implementing governance practices, data validation, cleansing, deduplication, and user adoption strategies.

• Generate actionable reporting and business intelligence by utilizing HubSpot and Power BI to enhance visibility into pipeline performance, marketing effectiveness, attribution modeling, campaign automation, customer lifecycle metrics, and revenue impact.

• Collaborate with Sales, Marketing, Customer Service, and Digital teams to translate business needs into scalable CRM solutions and prioritize enhancements to the platform.

• Guide the advancement of the HubSpot ecosystem by assessing new capabilities, managing integrations with e-commerce and marketing technologies, and recommending improvements that yield measurable business value.

⛳️ Requirements

• 5+ years of experience in CRM, Revenue Operations, Marketing Operations, Sales Operations, or a related field.

• Extensive HubSpot proficiency, including the administration and optimization of Marketing Hub, Sales Hub, and Service Hub, along with experience in creating workflows, reporting, segmentation, automation, and integrations.

• Strong analytical skills, including experience with Power BI, CRM reporting, customer journey analysis, and the ability to translate data into actionable business insights.

• Practical experience in deploying and managing HubSpot, ideally within e-commerce and SaaS sectors, along with a proven ability to connect data from GA4 and e-commerce platforms (e.g., BigCommerce, Magento) to CRM systems for a seamless data flow.

• Experience in influencing cross-functional stakeholders, establishing best practices, driving adoption, and serving as a trusted advisor on CRM strategies and operations.

• Bachelor's degree in Business, Marketing, Analytics, or a related field, combined with experience in supporting e-commerce, digital customer journeys, or integrated marketing and sales technology ecosystems.

🏝️ Benefits

• Paid time off

• Medical/dental/vision insurance

• 401(k) for eligible employees