Senior Growth Specialist, Wedding

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Engine’s acquisition strategy in the weddings vertical by pinpointing high-impact opportunities, creating experiments, launching them swiftly, and expanding successful initiatives.

• Foster cross-departmental collaboration with Product and Sales to secure additional wedding room blocks and influence the product development roadmap.

• Collaborate with the lifecycle team to create comprehensive wedding customer programs, from the initial online interaction to post-checkout follow-ups.

• Directly implement growth initiatives when feasible and engage appropriate collaborators as necessary.

• Monitor pertinent metrics, extract data, analyze outcomes, and cultivate a culture of learning centered around experimentation.

• Leverage AI and contemporary tools to enhance growth, personalize at scale, and conduct more tests.

⛳️ Requirements

• Strong background in growth marketing with proven experience in developing and scaling acquisition programs across various channels, including paid, organic, referral, and field.

• Proven experience in executing structured experimentation through hypothesis development, testing, learning, scaling, and disseminating results.

• Proficiency in data extraction, analysis, model building, and supporting strategies with quantitative insights.

• Familiarity with tools such as Amplitude, SQL, or similar platforms is advantageous.

• Excellent cross-functional collaboration skills with Product, Design, and Lifecycle teams.

• Proficient in AI utilization and capable of leveraging AI to enhance productivity.

• Strong sense of ownership and capability to manage the vertical as if it were a General Manager's responsibility.

• Preferred: Experience in B2C or marketplace growth with high-intent, emotionally engaged buyers.

• Preferred: Familiarity with paid media platforms like Google, Meta, or TikTok.

• Preferred: Experience with lifecycle or CRM platforms such as Salesforce, Customer.io, Klaviyo, or Braze.

• Preferred: Experience in 0-to-1 growth, building upon initial traction.

🏝️ Benefits

• Competitive base salary aligned with role and experience.

• Potential for bonuses, commissions, and equity opportunities.

• Comprehensive benefits package (full details available at engine.com/culture).

• Option for fully remote work.

• Access to resources and support necessary for success in the workplace.