Senior Growth Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the creation and implementation of innovative and impactful performance marketing strategies that align with overall business goals and objectives.

• Utilize advanced analytical tools to collect, analyze, and interpret complex campaign data, deriving strategic insights to optimize campaigns, enhance ROI, and drive substantial performance improvements.

• Conduct thorough audience research and segmentation initiatives, employing advanced targeting methodologies to refine audience strategies for personalized messaging and improved campaign performance.

• Collaborate with creative teams to conceptualize and execute high-performing ad creatives, landing pages, and campaign assets, while overseeing A/B testing strategies for ongoing enhancement.

• Effectively manage and allocate campaign budgets to ensure maximum ROI and cost-efficiency, generating detailed reports, analyzing performance metrics, and delivering strategic recommendations to stakeholders.

• Stay informed about industry trends, emerging technologies, and best practices in performance marketing, leading the adoption of innovative approaches to maintain a competitive advantage.

• Supervise a team of account managers on client engagements, ensuring efficient project management and task delegation to optimize team performance, meet client objectives, and achieve target results.

• Assist in the sales process for new accounts by conducting audits of prospective clients and participating in sales presentations to drive new business opportunities.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• An advanced degree or relevant certifications are preferred.

• Over 6 years of progressive experience in digital marketing, focusing on developing and executing performance-driven campaigns and leading strategic initiatives.

• Expert-level proficiency in digital advertising platforms (such as Google Ads, Facebook Ads Manager) and analytics tools (including Google Analytics, Adobe Analytics).

• Exceptional analytical capabilities with the ability to synthesize complex data and produce strategic insights.

• Strong leadership and project management skills, along with strategic thinking, to drive impactful campaigns in a fast-paced environment.

• Excellent communication, presentation, and stakeholder management skills.

• Advanced computer skills, particularly in Microsoft Excel, PowerPoint, and Google Suite Products (including Google Slides, Google Sheets).

• Experience in client management and client-facing roles is essential.

• Experience in eCommerce and agency environments is desirable.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

• Healthcare: Medical, Dental, Vision, Life & Disability, and Flex Spending Accounts.

• Retirement: We match up to 4% of your contributions at 100%.

• Perks and Wellness: Access to Fringe, Forma, unlimited telemedicine and teletherapy at no cost, Thankful giving, and equity options.

• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners receive 12 weeks) following the birth or adoption of a child.

• Learning and Development: Access to on-demand learning, a mentorship program, and resources for leadership and management development.