Senior Growth Marketing Manager – LPO & Conversion Optimization

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) for paid acquisition, campaign, and lifecycle marketing initiatives.

• Create and prioritize testing hypotheses informed by user behavior, conversion metrics, audience insights, and campaign effectiveness.

• Enhance conversion rates through experimentation focused on messaging, content hierarchy, page layout, calls-to-action, and user experience.

• Develop tailored landing page experiences that correspond with specific audience requirements, symptoms, and acquisition campaigns.

• Establish a systematic experimentation program that yields measurable enhancements in first visit bookings.

• Serve as the main builder and publisher of marketing landing pages utilizing Prismic and existing component libraries.

• Launch, conduct quality assurance, and maintain landing pages across various campaigns and audience segments.

• Set up and manage experiments using Statsig and other testing platforms.

• Work efficiently and autonomously without the need for extensive engineering support.

• Manage the entire process from hypothesis development through implementation, analysis, and recommendations.

• Collaborate closely with Paid Media teams to align ad creative and audience intent with appropriate landing page experiences.

• Develop scalable frameworks that accommodate increasingly segmented and AI-driven advertising campaigns.

• Assist in determining how acquisition messaging should adapt as Midi enhances personalization and audience targeting.

• Partner with Growth and Analytics teams to pinpoint high-impact opportunities throughout the acquisition funnel.

• Act as the primary marketing stakeholder supporting optimization efforts for joinmidi.com.

• Leverage audience insights, experimentation findings, and conversion data to guide key site decisions.

• Ensure a seamless transition between acquisition landing pages and the overall Midi patient experience.

• Collaborate with Product and Engineering teams when marketing tests necessitate new tracking capabilities, integrations, or technical features.

• Act as a strategic advisor to Growth PMs regarding messaging, content, and conversion possibilities.

• Assist in implementing Midi's Mosaic initiative, which includes new brand standards, symptom-based content experiences, and revamped landing page architecture.

• Collaborate with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences.

• Redesign and reconstruct landing pages to align with the envisioned future of Midi's digital ecosystem.

• Work closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content complies with healthcare regulations and clinical standards.

• Translate intricate concepts related to insurance, eligibility, coverage, and care delivery into clear and engaging patient-facing content.

• Balance conversion optimization with trust, transparency, and medical credibility in all patient-facing experiences.

• Analyze experiment outcomes, user behavior, and conversion metrics to uncover growth opportunities.

• Collaborate with Analytics teams to create meaningful measurement frameworks and reporting.

• Convert data into actionable insights that enhance patient acquisition and first visit bookings.

• Develop a comprehensive understanding of patient behavior and conversion drivers throughout the acquisition funnel.

⛳️ Requirements

• 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related discipline.

• Demonstrated experience in overseeing landing page strategy, experimentation programs, and conversion optimization efforts.

• Direct experience managing landing page optimization for paid acquisition initiatives, with proven impact on conversion performance.

• Practical experience in building and publishing digital experiences within a CMS framework.

• Experience working in high-volume digital acquisition settings where conversion metrics significantly influence business performance.

• Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated sector.

• Experience facilitating both service-oriented and product-oriented customer journeys.

• Experience in subscription, marketplace, e-commerce, travel, consumer technology, or digital services sectors.

• Experience in organizations that combine direct-to-consumer acquisition with a digital product or service experience.

• Experience supporting high-volume paid media campaigns and translating audience insights into targeted landing page experiences.

🏝️ Benefits

• Equity

• Health insurance

• Professional development