Account Director, CRO

This is a fully remote position, open to applicants in Colombia.

📋 Description

• As a CRO Account Director, you will be tasked with collaborating with clients within the CRO service offering. This position emphasizes managing a portfolio of accounts while fostering organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform expertise.

• Through indirect management, you will mentor and support your pod’s account managers, developers, and designers. The Account Director will guide teams of exceptionally talented marketers, closely optimizing their efforts and providing direction, while implementing changes as needed.

• This position aims to enhance performance through CRO strategies, while advising and guiding clients on how these strategies can influence business outcomes.

• Strategic Leadership: Directing strategic choices that significantly affect the organization's growth path. This includes not only identifying strategic opportunities but also assessing risks and potential results.

• You will be in charge of leading a team of proficient UI/UX designers, developers, and account managers, offering mentorship and ensuring effective collaboration to achieve strategic goals.

• Furthermore, you will serve as the chief strategist, where you will actively participate in and spearhead growth initiatives. This encompasses developing actionable plans, setting goals, and aligning the team to work together towards these objectives, all while maintaining a watchful eye on emerging market trends and industry advancements to stay competitive.

• Data Analysis & Insights: Employ analytical tools to generate actionable insights, present comprehensive analyses to clients, and pinpoint key metrics for business expansion.

• Client Relationship & Communication: Foster clear and effective communication with clients to understand their needs and objectives.

• Collect and evaluate feedback from clients to refine our strategies. Provide regular performance updates, offering insights and actionable recommendations to drive targeted enhancements. Share detailed metrics and performance insights with clients to empower informed decision-making.

• Client Portfolio: Oversee a varied client base generating $55K or more in monthly recurring revenue or managing 8-9 clients within the pod. Experimentation & Optimization: Propel rapid experimentation to uncover high-impact strategies, focusing on optimizing e-commerce in line with targeted metrics.

⛳️ Requirements

• A/B Testing Effectiveness: Skillfully executing A/B tests to enhance conversion rates.

• Testing Velocity: Sustaining an active testing calendar with a designated number of A/B tests each month.

• Collaboration within the Pod: Ensuring cross-departmental cooperation and communication to meet client needs.

• Learning and Adaptation: Consistently adjusting strategies based on data derived from test results.

• Innovation in CRO Strategies: Applying innovative approaches within the conversion rate optimization team.

• Documentation and Reporting: Delivering timely and precise reporting of CRO results to clients and stakeholders.

• Technology Utilization: Effectively leveraging CRO tools and technologies to improve processes and results.

• Experience discussing business-level metrics such as LTV:CAC, MER, etc.

• Campaign leadership skills for comprehensive campaign development, including strategy, segmentation, targeting, etc., in a multi-channel environment.

• Ability to quickly establish rapport and build relationships with executive-level contacts.

• A strong desire to work in a role that serves as both a marketing consultant and a business consultant for clients.

• Highly dependable, self-motivated, energetic, with a positive attitude and strong organizational and time management skills.

• An entrepreneurial spirit with a passion for problem-solving, ongoing learning, and personal growth.

🏝️ Benefits

• Proficiency in spoken and written English at an advanced level is a prerequisite for this role.