Growth Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of the daily execution and enhancement of paid media strategies for a subscription ecommerce business that is expanding its growth marketing operations.

• Assume complete responsibility for the Meta Ads account: reorganize campaigns, consolidate to Campaign Budget Optimization (CBO), refine audience targeting, rectify exclusion lists, and create a sustainable account structure.

• Implement a systematic creative testing framework with established pass/watch/kill criteria and documented outcomes.

• Monitor and enhance performance towards blended Return on Ad Spend (ROAS) targets (current minimum: 2.0x, desired: 2.5x) while increasing expenditure.

• Generate weekly performance reports for the channel that include spend, ROAS, Cost Per Acquisition (CPA), Click-Through Rate (CTR), Conversion Rate (CVR), and breakdowns of creative performance. Reports should provide analysis, not just data.

• Oversee audience exclusions, customer match lists, and lookalike audience creation. Actively maintain the freshness of lists instead of waiting to be prompted.

• Collaborate with the creative team and external agencies regarding asset requirements, supplying performance data to guide future productions.

• Proactively identify performance anomalies, budget pacing concerns, tracking inconsistencies, and attribution challenges.

• Investigate post-click conversion issues by linking ad platform data to landing page and checkout performance.

• Uphold campaign naming conventions and organizational standards across all accounts.

⛳️ Requirements

• At least 3 years of hands-on experience managing Meta Ads with a weekly spend of $10K or more.

• Proven understanding of the CBO structure, campaign consolidation, and audience segmentation on the Meta platform.

• Experience in setting up and troubleshooting conversion tracking (Meta Pixel, CAPI).

• Familiarity with attribution models and the ability to articulate why the reported ROAS from the platform differs from the blended ROAS.

• Background in managing creative testing at scale (3+ new assets weekly) using a structured kill methodology.

• History of taking over underperforming or disorganized accounts and successfully turning them around.

• Proficiency in Excel/Google Sheets for performance analysis.

• Excellent written communication skills in English for effective reporting and coordination across teams.

🏝️ Benefits

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